Making News

When you want carefully curated information about how the public relations industry is pushing the status quo, this should be your #1 stop. We have it all: research insights, stories of people changing the industry and some Broom Center news thrown in too.

  • Student team represented Wildlife Madagascar in spring 2026

    How PR Students Made Chameleons Impossible to Ignore

    In spring 2026, eight public relations seniors at San Diego State University brought conservation out of the classroom and into practice. They applied four years of curriculum to execute a data-driven campaign for international nonprofit Wildlife Madagascar.

  • Broom Student Fellow take a moment to reflect in NYC.

    Class of 2026 Broomies Reflect on the Program

    The 7th cohort of the Broom Student Fellows saw a year defined by growth, collaboration and professional development. As their program comes to a close in spring 2026, the impact of the experience is reflected in many ways. The point to the knowledge, confidence, leadership and sense of community fostered along the way.

  • A student team supported the Diversity Action Alliance for their spring 2026 capstone project.

    Capstone Team Champions DEI in PR

    Workplace equity became a top priority in spring 2026 when eight School of JMS public relations seniors teamed up to support a nonprofit diversity coalition. The team partnered with the Diversity Action Alliance to develop and execute a full PR campaign aimed to increase Instagram engagement and expand West Coast signatories.

  • Tech & AI is Top of Mind for Broomies Entering Industry

    Tech & AI is Top of Mind for Broomies Entering Industry

    During a recent visit to Allison Worldwide in San Diego, the Broom Student Fellows participated in a panel discussion on how the public relations industry is continuing to evolve through technology, integrated communications and digital media.

  • Jerralyn Davis is a senior account executive at BerlinRosen working in their Global, Social and Economic Impact practice.

    Talking Diversity in the PR Industry with Jerralyn Davis

    Broom Student Fellows sat down with Jerralyn Davis on April 10. Davis is a senior account executive at BerlinRosen working in their Global, Social and Economic Impact practice. They discussed the current state of the nonprofit and philanthropic sector of public relations.

  • Broom Student Fellows visit NYC in spring 2026.

    Agency Trip to NYC Gives Broomies Positive Outlook

    The Class of 2026 Broom Student Fellows traveled to New York City for a three-day immersion into the public relations industry. What they found inside the industry’s top agencies brought classroom concepts into real-world practice.

  • Broom Student Fellows attend the PRSSA Western District Conference 2026 in Fullerton, California.

    PRSSA Western District Conference Stresses Identity & Leadership

    The Broom Student Fellows attended the Public Relations Student Society of America’s western district conference in Fullerton, California in March 2026.

  • Alexis Hopper

    Alexis Hopper on Networking and Industry Relationships

    Entertainment PR professional and School of Journalism & Media Studies alumna Alexis Hopper chatted with the Broom Student Fellow about networking and building industry relationships.

  • Broom Student Fellows Armstrong, Gomez, Kirk and O'Leary

    Class of 2026 Broom Student Fellows Named

    Feb 22

    The Glen M. Broom Center for Professional Development in Public Relations named Ava Armstrong, Vivian Gomez, Cambell Kirk and Brooke O’Leary as its 2026 Broom Student Fellows.

  • Kemi Giwa

    Advice from Kemi Giwa on Starting Your Career Strong

    The class of 2026 Broom Student Fellows met virtually with School of Journalism & Media Studies alumna Kemi Giwa. Giwa discussed her career journey, from her time working on Capitol Hill to her early steps into the public relations industry. Giwa emphasized the importance of networking and managing pressure to avoid burnout.