Making News

Two student public relations teams working on Broom Center projects earned top honors in the 2026 Public Relations Society of America San Diego and Imperial Counties Bernays Mark of Excellence Awards.

Dr. Kaye Sweetser, professor of public relations at San Diego State University, has received the second annual Glen Broom Mentorship Award. Scott Pansky, co-founder of Allison Worldwide and a former student of Dr. Glen Broom, presented the award to Sweetser at PRSSA ICON in Orlando during the annual national awards luncheon.

We are accepting applications for its eighth cohort of Broom Student Fellows. The spring 2027 fellowship will give selected students access to high-level professional development experiences designed to move learning beyond the classroom and into the working world of public relations.

In spring 2026, eight public relations seniors at San Diego State University brought conservation out of the classroom and into practice. They applied four years of curriculum to execute a data-driven campaign for international nonprofit Wildlife Madagascar.

The 7th cohort of the Broom Student Fellows saw a year defined by growth, collaboration and professional development. As their program comes to a close in spring 2026, the impact of the experience is reflected in many ways. The point to the knowledge, confidence, leadership and sense of community fostered along the way.

Workplace equity became a top priority in spring 2026 when eight School of JMS public relations seniors teamed up to support a nonprofit diversity coalition. The team partnered with the Diversity Action Alliance to develop and execute a full PR campaign aimed to increase Instagram engagement and expand West Coast signatories.

During a recent visit to Allison Worldwide in San Diego, the Broom Student Fellows participated in a panel discussion on how the public relations industry is continuing to evolve through technology, integrated communications and digital media.

Broom Student Fellows sat down with Jerralyn Davis on April 10. Davis is a senior account executive at BerlinRosen working in their Global, Social and Economic Impact practice. They discussed the current state of the nonprofit and philanthropic sector of public relations.

The Class of 2026 Broom Student Fellows traveled to New York City for a three-day immersion into the public relations industry. What they found inside the industry’s top agencies brought classroom concepts into real-world practice.

The Broom Student Fellows attended the Public Relations Student Society of America’s western district conference in Fullerton, California in March 2026.