JMS News

Lindsy Peterson’s journey through production, marketing and storytelling in the sports media world shows how curiosity, adaptability and a willingness to say “yes” can open unexpected doors and lead to a meaningful career.

Swedish graduate student Emma Löfblad transformed her unexpected entry into the construction world into a children’s book that helps kids understand school modernization, highlighting safety, community connection and the often-unseen work behind campus improvements.

Buonantony’s journey from SDSU to national sports broadcasting highlights how strong writing, relentless preparation and authenticity helped her build credibility across multiple sports and ultimately earn unique opportunities, including exclusive NHL access during the pandemic.

Dr. Shen explains how a minor giveaway mishap at the Shanghai Auto Show escalated into a nationwide scandal for BMW’s MINI brand when a viral video sparked accusations of discrimination, revealing how cultural history, nationalism and China’s powerful digital ecosystem can transform a small incident into a major corporate crisis.

A $150,000 gift from SDSU alumnus John Baldwin transformed The Daily Aztec’s formerly dark, isolating newsroom into a bright, collaborative multimedia space shared by student media.

SDSU alumna Bailee Hicks turned her lifelong passion for digital creation into a career in social media strategy, crafting content for major brands while drawing on curiosity, collaboration and the creative foundation she built at SDSU.

SDSU alumna Jamie Ballard built a versatile freelance writing career shaped by her Daily Aztec newsroom experience, blending data storytelling, cultural reporting and immersive interviewing while encouraging students to pursue connections and follow stories that inspire them.

SDSU graduate student Naiima Paul examines Doechii and Flo Milli’s lyrics to show how Black women rappers reclaim language, challenge stereotypes and reshape representations of femininity through hip-hop–blending personal identity with academic research.

SDSU will launch a Spring 2026 course on Bad Bunny, taught by Dr. Nathian Rodriguez, exploring the artist’s cultural, political, and media impact through pop culture pedagogy, identity analysis, and critical examinations of gender, representation, and Puerto Rican history.

The former director of the School of Communication is remembered as a calm presence and valuable mentor.