Who We Are

We care about the future of public relations. In fact, you might call it unyielding, relentless dedication. Named after the “professor of the profession,” the Glen M. Broom Center of Professional Development in Public Relations works to tirelessly to support the people in PR who make it better.

Center History

In 2012 the Glen M. Broom Center for Professional Development in Public Relations began. Since then, the center has been committed to improving the PR profession.

Dr. Glen Broom, the center’s namesake, directed the mission of the center and provided a vision for how the Broom Center could support junior faculty in public relations, PR students and practitioners. During the early days of the center, programs funded student travel to professional conferences and invested in real world learning opportunities for students. The center issued grants to junior PR faculty at San Diego State University, investing in their research. The Broom Center supported practitioners through workshops and other professional development events.

In 2019, the Broom Initiative launched. Refocused on the mission of investing in the people who push the practice forward, Dr. Broom’s vision for the center expanded beyond the mesa of the San Diego State University campus. The Broom Initiative is a series of funded projects within the Broom Center that are meant to invest in the people in PR who are improving the practice. This move opened grant opportunities to untenured, junior professors across the nation and created expanded support for the people who are pushing the status quo.

Though Dr. Broom passed away before the Broom Initiative officially launched, he was excited about the opportunities and positive difference it could make in supporting the people of PR. Today the Broom Center uses the Broom Initiative to maintain the strong legacy of Dr. Glen Broom in pushing people to be the best versions of their professional selves.

Glen M. Broom

Dr. Glen Broom literally wrote the book on public relations, and the definition of public relations that he penned in Cutlip and Center’s Effective Public Relations stands today as the hallmark definition for the field.

After serving on the faculty for more than 30 years, Dr. Broom retired from San Diego State University in 2008 having educated more than 3,000 public relations students. He remained involved on campus as a professor emeritus with the School of Journalism & Media Studies until his death in 2019.

Dr. Broom’s legacy includes having published more than 50 scholarly articles and papers. In 1987, Dr. Broom received the prestigious Pathfinder Award from the Institute for Public Relations for his lifetime of contributions to public relations research. He was named 1991 Outstanding Educator by the Public Relations Society of America.

Awards aside, Dr. Broom is known as pioneer in the practice and from the podium. He forged a model that emphasized research-based public relations to his students and in his scholarship.

The director of the Broom Center, Dr. Kaye Sweetser, APR+M, Fellow PRSA, said that “Glen Broom had the largest impact on the practice of public relations since Bernays.”