Broom Center x PRSSA 3P PR with Purpose Webinar

Broom Center PR Team

December 8, 2020

This webinar is hosted by the Glen M. Broom Center for Professional Development in Public Relations at San Diego State University in partnership with PRSSA as part of the 3P career tour series. Download the panelist bios before you watch the webinar!

How can brands stand up for causes or support change?

It has been called everything from corporate social responsibility, advocacy, cause marketing to social impact. Whatever the name, the strategy is the same: embrace purpose.

When organizations promote the values they share with their consumers, it moves those publics. People feel more connected to the brand and their purchase intention rises.

This panel will look at America’s leading brands to find out how they support social impact strategies.

Find out to use your PR skills for good with Allison+Partners co-founder Scott Pansky as he moderates a panel of public relations professionals making a difference in this world on Dec. 8 at noon PST:

  • Debbie Ebalobo, The Coca-Cola Company’s Director, Global External and Financial Communications
  • Nijha Diggs, Smile Train’s Senior Director, Public Relations
  • Sally Chan, Warner Bros., Vice President, Community Engagement


Watch the webinar

Whether you missed it the first time, or just want to watch it again—you can catch the webinar playback below.

Broom Center x PRSSA 3P PR with Purpose Webinar
Broom Center x PRSSA 3P PR with Purpose Webinar

This webinar is hosted by the Glen M. Broom Center for Professional Development in Public Relations at San Diego State University in partnership with PRSSA as part of the 3P career tour series. Download the panelist bios before you watch the webinar!

How can brands stand up for causes or support change?

It has been called everything from corporate social responsibility, advocacy, cause marketing to social impact. Whatever the name, the strategy is the same: embrace purpose.

When organizations promote the values they share with their consumers, it moves those publics. People feel more connected to the brand and their purchase intention rises.

This panel will look at America’s leading brands to find out how they support social impact strategies.

Find out to use your PR skills for good with Allison+Partners co-founder Scott Pansky as he moderates a panel of public relations professionals making a difference in this world on Dec. 8 at noon PST:

  • Debbie Ebalobo, The Coca-Cola Company’s Director, Global External and Financial Communications
  • Nijha Diggs, Smile Train’s Senior Director, Public Relations
  • Sally Chan, Warner Bros., Vice President, Community Engagement


Watch the webinar

Whether you missed it the first time, or just want to watch it again—you can catch the webinar playback below.