Undergraduate Study
The School of Journalism & Media Studies envisions a global society where citizens are engaged in their communities; where media professionals are ethical and committed to social justice, and embrace technology to serve the public good; and where people from all backgrounds think critically about the media. The School’s curricula reflect these very important themes. Students are required to take a set of core classes in digital and social media, ethics and law, and research methods for professional communicators. They also complement their in-class work with internships and service-learning projects in the community. Programs within the School prepare students for careers in advertising, journalism, public relations, and other media industries, as well as for jobs in a technologically driven workforce landscape whose future media forms cannot be predicted. The School of Journalism & Media Studies also prepares students to enter careers as analysts, producers, and editors of media content in government and private industry, as well as for graduate education in a variety of disciplines and the law.
Areas of Undergraduate Study
The School of Journalism & Media Studies offers four programs leading to the B.A. degree in liberal arts and sciences. Students may major in journalism or in journalism with an emphasis in one of three areas – advertising, public relations, or media studies. For a more in depth look at the JMS undergraduate areas of study, please follow the links below:

Degree Learning Outcomes

As a program accredited by ACEJMC, the Accrediting Council on Education in Journalism and Mass Communication, the School of JMS has structured its undergraduate curriculum on delivering the following outcomes. These outcomes are required for all programs to meet the ACEJMC requirements.

Students in JMS receive in a BA in Journalism with an emphasis in one of four areas: Journalism, Public Relations, Media Studies, or Advertising. Students in all of the areas graduate the program having achieved the following competencies.

  1. Understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  3. Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.
  4. Understand concepts and apply theories in the use and presentation of images and information.
  5. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
  6. Think critically, creatively and independently.
  7. Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
  8. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  10. Apply basic numerical and statistical concepts.
  11. Apply tools and technologies appropriate for the communications professions in which they work.

This document indicates where specific competencies are I – introduced, D – developed, and M – mastered.

General Catalog
You can view more complete information regarding programs in the School of Journalism & Media Studies in the General Catalog. All students are responsible for reading and knowing the information pertinent to their areas of study available in the General Catalog. It contains requirements and prerequisites for all academic majors, course descriptions, policies, and regulations governing progress at the University. Catalogs are distributed at all Academic Orientation programs. To order a catalog, call (619) 594-7535.