Dr. Barbara Mueller
Professor
Advertising
SDSU
Bio
Dr. Barbara Mueller is professor of advertising in the School of Journalism and Media Studies at San Diego State University. She earned her Ph.D. in communications from the University of Washington. Her research investigates the role of culture in international advertising, marketing to children, and pharmaceutical advertising. Her work has appeared in numerous journals, including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, International Marketing Review, Journal of International Marketing, Advances in Consumer Research, and Advances in International Marketing, among others. She is the author of three textbooks: "Dynamics of International Advertising: Theoretical and Practical Perspectives" (Peter Lang, 2nd edition, 2011); "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives" (Peter Lang, 2008); and (with Katherine Toland Frith) "Advertising and Societies: Global Perspectives" (Peter Lang, 2nd edition, 2010). She has taught courses in international advertising and international consumer behavior in Austria and Malta, as well as lectured in Germany and Ukraine. She also developed an online course on international advertising for the University of Leicester, England.