Beyond JMS Webinar Series

A Conversation with Armen Keteyian (SDSU JMS ‘76)

Armen Keteyian
January 22, 2021, 12:00PM

From NY Times Bestseller to HBO Documentary Filmmaker
Armen Keteyian is an 11-time Emmy award winner and NY Times bestselling author. After graduating from SDSU, Keteyian began working in print as an investigative reporter at the most prestigious sports print magazine, Sports Illustrated, and worked his way up through network news and cable television sports assignments at the highest levels, including CBS Sports’ THE NFL TODAY and 60 MINUTES. Expanding beyond sports, Keteyian reached a new level in his career as Chief Investigative Reporter for the CBS EVENING NEWS, where he was nominated five times and won three Emmy awards. In 2018, Armen authored the NY Times bestseller, Tiger Woods, which was based on hundreds of interviews. That book was turned into an HBO documentary, which is airing now on HBO.

Join us with JMS Alum Armen Keteyian as he discusses his career, his writing of the Tiger Woods biography, his turning that into an HBO documentary, and what he sees as keys to storytelling in the 21st Century.

RSVP for A Conversation with Armen Keteyian (SDSU JMS ‘76) here: https://SDSU.zoom.us/webinar/register/WN_tYMoOa2QTseLwHG5DeEyqA

Rock Your LinkedIn Profile I

Sheetal Patel-Suresh, Senior Product Marketing Manager, LinkedIn
January 29, 2021, 12:00PM

What makes a good profile? In what ways can you set yourself apart as a job candidate on LinkedIn? These questions will guide this webinar to help you make the most of LinkedIn by creating the best profile possible. You’ll walk away fully understanding the key parts of the profile and how to use the powerful tools available to you through this professional social media.

RSVP for Rock Your LinkedIn Profile I here: https://sdsu.zoom.us/webinar/register/WN_BvDxjzl7SuKVZc-0ZrnGHg

Countering Digital Hate

Imran Ahmed, CEO, Center for Countering Digital Hate
February 05, 2021, 3:30PM

Digital technology has changed forever the way we communicate, build relationships, share knowledge, set social standards, and negotiate and assert our society's values. Digital spaces - forming an important new plane of human existence - have been colonized and their unique dynamics exploited by fringe movements that instrumentalise hate and misinformation. These movements are opportunistic, agile and confident in exerting influence and persuading people.

Over time these actors, advocating diverse causes - from anti-feminism to ethnic nationalism to denial of scientific consensus - have formed a Digital Counter Enlightenment. Their trolling, disinformation and skilled advocacy of their causes has re-socialized the offline world for the worse. Imran Ahmed founded the Center for Countering Digital Hate in December 2017 to help address these growing threats. The Center's work combines both analysis and active disruption of these networks. CCDH's solutions seek to increase the economic, political and social costs of all parts of the infrastructure - the actors, systems and culture - that support, and often profit from hate and misinformation.

In this webinar, we will hear from Imran Ahmed and learn more about the center's work, and what we can do to counter digital hate.

RSVP for Countering Digital Hate here: https://SDSU.zoom.us/webinar/register/WN_0MDtUS3vTe-r6P99Nk-yfw

Rock Your LinkedIn Profile II

Sheetal Patel-Suresh, Senior Product Marketing Manager, LinkedIn
February 19, 2021, 12:00PM

With a good profile set, what tools are available to users in order to find your next job or create networking opportunities? If you are pivoting into a new career, how can you rebrand yourself in order to find that next job? These questions and more will drive our second conversation as we gain a deeper understanding of how you can maximize your LinkedIn profile and network.

RSVP for Rock Your LinkedIn Profile II here: https://SDSU.zoom.us/webinar/register/WN_Y-PJjVaNRuugRXR4NgxzRA

Corporate Social Responsibility: Brands Doing Good

Kelly Wilson, Director of Social Impact, Warner Media
March 19, 2021, 12:00PM

As communicators, we have a profound ability to change the world for the better. This includes working within major brands or corporations to help those entities behave responsibly and act as a caring neighbor wherever they are. Kelly Wilson, who leads up these efforts at Warner Media, has launched a number of programs for Warner Bros. to try to change the face of storytelling and change the communities in which they film. In this webinar, you will hear from Kelly as she discusses the vision of Warner Bros., how that ties in with her role to affect positive change, and some of the programs she’s launched to demonstrate the company’s commitment to a better world.

RSVP for Corporate Social Responsibility: Brands Doing Good here: https://SDSU.zoom.us/webinar/register/WN_4ACMRP-mTIyY6Gjqo7QeZA

Using SEO to Drive Web Traffic

Claudio Cabrera, Deputy Off-Platform Director, News SEO at New York Times
April 02, 2021, 12:00PM

In today’s news environment, just being a traditional leader in content creation isn’t enough to drive traffic to the stories that are being told. If you want engagement, search engine optimization (SEO) is critical to ensure that your story shows up when potential readers are looking for a story. In this webinar, the NY Times Deputy Off-Platform Director Claudio Cabrera discusses the importance of SEO and explains how the NY Times uses it to help drive readers to its stories. This webinar will help you understand SEO best practices and uses regardless of your industry.

RSVP for Using SEO to Drive Web Traffic here: https://SDSU.zoom.us/webinar/register/WN_iiHooZoCSTCEG-g-Kq4LDA

Advocating for a Diverse and Inclusive Workplace

Tina Sturdevant, Director of Talent, Diversity, and Inclusion, the Athletic
April 30, 2021, 12:00PM

Research has shown that businesses that create diverse and inclusive environments have higher revenue growth, greater readiness to innovate, increased ability to recruit and importantly retain a diverse workforce. Quite simply, when employees do not feel as if their presence and ideas are valued by the organization, they leave. In this webinar, Tina Sturdevant, Director of Talent, Diversity, and Inclusion at the Athletic, discusses how to create and advocate for a diverse and inclusive workforce by showing some of the programs she has launched.

RSVP: Coming Soon