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Beyond JMS Webinar Series

Mission and Goals

beyond JMS is our new, on-going webinar series that seeks to provide opportunities for insights, knowledge, conversations, and skills for our alumni, students, and professionals in San Diego or around the world. Although focusing on our own graduates and current students, lifelong learners from anywhere are welcome to attend any of these webinars. Join us as we offer these opportunities to help you grow, learn, and connect.

Click here to sign up to get emails about upcoming webinars.

Spring 2021 Webinars

A Conversation with Armen Keteyian (SDSU JMS ‘76)

Armen Keteyian
January 22, 2021, 12:00PM

From NY Times Bestseller to HBO Documentary Filmmaker
Armen Keteyian is an 11-time Emmy award winner and NY Times bestselling author. After graduating from SDSU, Keteyian began working in print as an investigative reporter at the most prestigious sports print magazine, Sports Illustrated, and worked his way up through network news and cable television sports assignments at the highest levels, including CBS Sports’ THE NFL TODAY and 60 MINUTES. Expanding beyond sports, Keteyian reached a new level in his career as Chief Investigative Reporter for the CBS EVENING NEWS, where he was nominated five times and won three Emmy awards. In 2018, Armen authored the NY Times bestseller, Tiger Woods, which was based on hundreds of interviews. That book was turned into an HBO documentary, which is airing now on HBO.

Join us with JMS Alum Armen Keteyian as he discusses his career, his writing of the Tiger Woods biography, his turning that into an HBO documentary, and what he sees as keys to storytelling in the 21st Century.

Watch a replay of: A Conversation with Armen Keteyian (SDSU JMS ‘76)

Rock Your LinkedIn Profile I

Sheetal Patel-Suresh, Senior Product Marketing Manager, LinkedIn
January 29, 2021, 12:00PM

What makes a good profile? In what ways can you set yourself apart as a job candidate on LinkedIn? These questions will guide this webinar to help you make the most of LinkedIn by creating the best profile possible. You’ll walk away fully understanding the key parts of the profile and how to use the powerful tools available to you through this professional social media.

RSVP for Rock Your LinkedIn Profile I here:

Countering Digital Hate

Imran Ahmed, CEO, Center for Countering Digital Hate
February 05, 2021, 3:30PM

Digital technology has changed forever the way we communicate, build relationships, share knowledge, set social standards, and negotiate and assert our society's values. Digital spaces - forming an important new plane of human existence - have been colonized and their unique dynamics exploited by fringe movements that instrumentalise hate and misinformation. These movements are opportunistic, agile and confident in exerting influence and persuading people.

Over time these actors, advocating diverse causes - from anti-feminism to ethnic nationalism to denial of scientific consensus - have formed a Digital Counter Enlightenment. Their trolling, disinformation and skilled advocacy of their causes has re-socialized the offline world for the worse. Imran Ahmed founded the Center for Countering Digital Hate in December 2017 to help address these growing threats. The Center's work combines both analysis and active disruption of these networks. CCDH's solutions seek to increase the economic, political and social costs of all parts of the infrastructure - the actors, systems and culture - that support, and often profit from hate and misinformation.

In this webinar, we will hear from Imran Ahmed and learn more about the center's work, and what we can do to counter digital hate.

RSVP for Countering Digital Hate here:

Rock Your LinkedIn Profile II

Sheetal Patel-Suresh, Senior Product Marketing Manager, LinkedIn
February 19, 2021, 12:00PM

With a good profile set, what tools are available to users in order to find your next job or create networking opportunities? If you are pivoting into a new career, how can you rebrand yourself in order to find that next job? These questions and more will drive our second conversation as we gain a deeper understanding of how you can maximize your LinkedIn profile and network.

RSVP for Rock Your LinkedIn Profile II here:

The Uses and Implications of AI in the Media

Lenny Bronner, Senior Data Scientist at the Washington Post, Drs. Yang Feng and Amy Schmitz Wiess, School of Journalism and Media studies (SDSU), & Dr. Xiaobai Liu, Department of Computer Science (SDSU)
February 26, 2021, 12:00PM

Over the past few years, there has been an increased use of artificial intelligence in all facets of the media--from news organizations to advertising agencies. In fact, AI represents one of the newest frontiers in storytelling and customizing messages for different audiences, and it has many exciting and innovative uses and applications. However, with the rise of this technology, there are many implications on how media are using it and what this means for the media industry. Additionally, there are ethical considerations when using AI in different contexts that must be fully explored. In this roundtable conversation, Lenny Bronner, Senior Data Scientist for the Washington Post joins Drs. Amy Schmitz Weiss (JMS Journalism Faculty), Yang Feng (JMS Advertising Faculty), and Dr. Xiaobai Liu (Department of Computer Science) will explore and understand how AI is being used in media industries and where it may be going in the coming years.

RSVP for The Uses and Implications of AI in the Media here:

Women on the Move: A Conversation with Danielle Villasana and Amrita Chandradas

Danielle Villasana and Amrita Chandradas
March 05, 2021, 12:00PM

Women make up about half of those who migrate internationally and within their own countries. Some are pulled by the promise of a better future, but for those who face famine or danger in their home countries, migration is a gamble for their very survival. National Geographic recently teamed with photographers with The Everyday Projects—a global network with a mission to challenge stereotypes by presenting diverse perspectives—to explore how hardship and obligation, violence, poverty, climate change, and other forces undermine women's lives, spurring them to make life-changing journeys. In this webinar, we will hear the stories of two of the eight women who were featured in "Women on the Move," and how journalists Villasana and Chandradas captured those stories to share with the world. We will also briefly explore the stories of the other six women featured in the project, and how Villasana and Chandradas worked in collaboration with six other photojournalists to capture those stories.

RSVP for Women on the Move: A Conversation with Danielle Villasana and Amrita Chandradas here:

Race, Gender, and Representation in Hollywood

JaNeika James and JaSheika James
March 12, 2021, 12:00PM

In 2015, #OscarsSoWhite began to shift the narrative related to race and representation in the films being nominated for the Oscars. Of course, this movement spread beyond just feature films and began to call out a lack of representation in all media fields--both in front of and behind the camera. This has led to some changes, including new stories being told and new voices being featured. One recent example of a show that featured a diverse set of voices on and off screen was the series Lovecraft Country on HBO. Set in the 1950s, it explored many issues related to race that transcend time. In this webinar, we will have a conversation with JaNeika and JaSheika James where we discuss issues related to race, gender, and representation in Hollywood, and hear their perspectives of where things stand now--and the work still left to be done ahead. We will consider and examine Lovecraft Country in particular to see how it was able to lead a national conversation on race.

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Corporate Social Responsibility: Brands Doing Good

Kelly Wilson, Director of Social Impact, Warner Media
March 19, 2021, 12:00PM

As communicators, we have a profound ability to change the world for the better. This includes working within major brands or corporations to help those entities behave responsibly and act as a caring neighbor wherever they are. Kelly Wilson, who leads up these efforts at Warner Media, has launched a number of programs for Warner Bros. to try to change the face of storytelling and change the communities in which they film. In this webinar, you will hear from Kelly as she discusses the vision of Warner Bros., how that ties in with her role to affect positive change, and some of the programs she’s launched to demonstrate the company’s commitment to a better world.

RSVP for Corporate Social Responsibility: Brands Doing Good here:

Creating a Strong Brand Identity Across Social Media Platforms

Amanda Rae Silverman, Global Digital Brand Communications Manager, Vans
March 26, 2021, 12:00PM

To be successful, major organizations must have a strong brand identity and use social media strategically to maintain that identity and foster relationships with its customers. This is especially important when brands have a global presence and a diverse line of products and audiences. One such company is Vans, the American manufacturer of skateboarding shoes and related apparel. Vans has many different niche audiences, from BMX riders to surfers, and they use social media intentionally to connect with those audiences.

In this webinar, Amanda Rae Silverman will discuss how Vans is able to leverage different social media platforms in order to connect with its customers and foster engagement. Whether it is one of the “older” social media platforms like Facebook or something newer, like Tik Tok, Amanda will discuss how Vans is able to both segment its audience while maintaining its overall brand identity, even in an international context.

RSVP for Creating a Strong Brand Identity Across Social Media Platforms here:

Using SEO to Drive Web Traffic

Claudio Cabrera, Deputy Off-Platform Director, News SEO at New York Times
April 02, 2021, 12:00PM

In today’s news environment, just being a traditional leader in content creation isn’t enough to drive traffic to the stories that are being told. If you want engagement, search engine optimization (SEO) is critical to ensure that your story shows up when potential readers are looking for a story. In this webinar, the NY Times Deputy Off-Platform Director Claudio Cabrera discusses the importance of SEO and explains how the NY Times uses it to help drive readers to its stories. This webinar will help you understand SEO best practices and uses regardless of your industry.

RSVP for Using SEO to Drive Web Traffic here:

Sports, Media, & Social Justice

Angela LaChica, founder of LaChica Sports & Entertainment and Managing Director of the Players Coalition
April 09, 2021, 12:00PM

In 1968, US Olympians Tommie Smith and John Carlos made a powerful political statement when they raised their fists in the air on the medal podium--a move that largely left them ostracized from the US athletic community. A similar reaction happened decades later when Colin Kaepernick famously took a knee, setting off a modern movement in professional sports.

In this webinar, we will discuss the role of sports and media in social justice and equality movements. Our guest will be Angela LaChica, founder of LaChica Sports & Entertainment and Managing Director of the Players Coalition, a non-profit organization that has coaches, owners, and professional athletes working to improve social justice and racial equality in our country.

Angela achieved national recognition in 2016 as one of the lead negotiators behind the scenes for the NFL’s $89 million multi-year commitment to social justice initiatives. She now provides ongoing guidance to the NFL’s top management and partners on the strategic implementation of those initiatives. Angela will discuss those efforts, and the role of sports more broadly, to affect positive social change.

RSVP for Sports, Media, & Social Justice here:

Advocating for a Diverse and Inclusive Workplace

Tina Sturdevant, Talent, Diversity, and Inclusion Director
April 30, 2021, 12:00PM

Research has shown that businesses that create diverse and inclusive environments have higher revenue growth, greater readiness to innovate, increased ability to recruit and importantly retain a diverse workforce. Quite simply, when employees do not feel as if their presence and ideas are valued by the organization, they leave. In this webinar, Tina Sturdevant, Director of Talent, Diversity, and Inclusion at the Athletic, discusses how to create and advocate for a diverse and inclusive workforce by showing some of the programs she has launched.

RSVP for Advocating for a Diverse and Inclusive Workplace here: