Dr. Yang Feng: Faculty Research

Feng, Y., Xie, Q., & Lou, C (accepted ).   "The key to 360-degree video advertising: An examination of the degree of narrative structure"

Feng, Y., & Xie, Q. (2018).   "Ad creativity via augmented reality technology in online video ads: The differential role of novelty, message usefulness, and ad-consumer association" Journal of Promotion Management

Feng, Y., & Xie, Q. (2018).   "Measuring the content characteristics of augmented reality advertising" Journal of Research in Interactive Marketing

Feng, Y., & Xie, Q. (2018).   "Augment intrusiveness: The role of privacy concern in the use of virtual try-on mobile applications. " Journal of Interactive Advertising