
Dr. Yang Feng: Faculty Research

Feng, Y., Xie, Q., & Lou, C (accepted ). "The key to 360-degree video advertising: An examination of the degree of narrative structure"
Feng, Y., & Xie, Q. (2018). "Ad creativity via augmented reality technology in online video ads: The differential role of novelty, message usefulness, and ad-consumer association" Journal of Promotion Management
Feng, Y., & Xie, Q. (2018). "Measuring the content characteristics of augmented reality advertising" Journal of Research in Interactive Marketing
Feng, Y., & Xie, Q. (2018). "Augment intrusiveness: The role of privacy concern in the use of virtual try-on mobile applications. " Journal of Interactive Advertising
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