Dr. Barbara Mueller: Faculty Research

Miia Grenman, Ulla Hakala and Barbara Mueller (In Press).   ""Wellness Branding: Insights into how American and Finnish Consumers Employ Wellness as a Means of Self-Branding""

Isabell Koinig, Sandra Diehl and Barbara Mueller (2018).   "Exploring the Antecedents of Attitude and Skepticism Toward Pharmaceutical Advertising and inter-attitudinal and Inter-Skepticism consistency on Three Levels: An International Study." International Journal of Advertising

Barbara Mueller, Sandra Diehl, Ralf Terlutter and Morikazu Hirosi (2018).   "Analyzing Consumer Responses to Humane-oriented Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S." Journal for Management and Training for Industries