Dr. David Dozier

Headshot of David Dozier

David M. Dozier (Ph.D., Stanford University, 1978) is a scholar of public relations and communication management. He heads the public relations emphasis in the School of Journalism & Media Studies, San Diego State University, one of the top-ranked public relations programs in the United States. He is the founding graduate director for the School of Communication (1995-1996). Professor Dozier is the 2001 recipient of the Jackson, Jackson & Wagner Behavior Science Prize for his research in public relations that benefits practitioners. In 2008, the Public Relations Society of America named him the Outstanding Educator, a national award. Also in 2008, he received the SDSU Alumni Association (Monty) Award for teaching excellence in the College of Professional Studies and Fine Arts. In 2009, the Institute for Public Relations named him a research fellow, one of only seven such awards given. He has extensive expertise in quantitative research methods, which is reflected in his academic work and through industry consulting. A recognized expert on research applications to communication management, he has been an invited speaker throughout the United States, as well as in Canada, Europe, and the Middle East. The author or co-author of more than 50 books, book chapters, articles and scholarly papers, he is the 1990 recipient of the Pathfinder Award from the Institute for Public Relations Research and Education for his contribution to original scholarly research in the field. He is the second most cited scholar in the public relations discipline. With Dr. Glen M. Broom, he authored Using Research in Public Relations: Applications to Program Management (Prentice-Hall, 1990). Generally regarded as the pre-eminent book in the field, this handbook provides working practitioners and students with grounding in public relations research methods and the use of research in management decision-making. More recently, he authored (with Larissa and James Grunig) Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Erlbaum, 2002) and the Manager’s Guide to Excellence in Public Relations and Communication Management (Erlbaum, 1995). These books report findings of a three-nation, $400,000 study of communication management in more than 300 organizations. Funded by the International Association of Business Communicators Research Foundation, the study provides the most comprehensive examination to date regarding communication excellence in organizations and what such excellence contributes to an organization’s “bottom line.”