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Patrick Thelen

    AH 4177

Patrick Thelen HeadshotPatrick Thelen is an assistant professor in the School of Journalism & Media Studies at San Diego State University. He received his Ph.D. in Mass Communication with a specialization in Public Relations from the University of Florida in 2019. He earned his Master of Arts in Strategic Public Relations at the University of Southern California. Patrick’s research interests include relationship management, internal communication, leadership communication, and employee advocacy. His work has appeared in refereed journals including Public Relations Review, Communication Quarterly, and Public Relations Journal. He also coauthored a book chapter on measurement and evaluation in public relations. Patrick won the Betsy Plank Graduate Research Paper Award in 2017 and 2018, the University of Miami School of Communication Top Student Paper Award in 2018, and the Top Student Paper Award (Second Place) at the Public Relations Division of the Annual Convention of the Association for Education in Journalism and Mass Communication in 2018. He began his professional career in Chile as a reporter and later transitioned to corporate communication where he provided communications consultancy and worked for the multinational PR firm Hill+Knowlton Strategies. He also worked as communications director of a boutique firm specializing in legislative monitoring, public affairs, lobbying, and communications. Patrick is a Research Editor at the Institute for Public Relations’ Organizational Communication Research Center (OCRC). Biography in Spanish Patrick Thelen es profesor asistente en la Escuela de Periodismo y Estudios Mediáticos en San Diego State University. Obtuvo su Ph.D. en Comunicaciones con una especialización en Relaciones Públicas en la Universidad de Florida el año 2019. Recibió un Magíster en Comunicación Estratégica en la Universidad de Southern California. Sus intereses investigativos incluyen la gestión de relaciones organizacionales, comunicación interna, liderazgo comunicacional, y employee advocacy. Su trabajo ha aparecido en diversas revistas académicas incluyendo Public Relations Review, Communication Quarterly, y Public Relations Journal. También coescribió el capítulo de un libro sobre medición y evaluación en las relaciones públicas. Patrick ganó el Betsy Plank Graduate Research Paper Award en 2017 y 2018, el University of Miami School of Communication Top Student Paper Award en 2018, y el Top Student Paper Award (Segundo Lugar) en la División de Relaciones Públicas de la Convención Anual del Association for Education in Journalism and Mass Communication en 2018. Patrick comenzó su carrera profesional en Chile como periodista. Luego pasó a las comunicaciones corporativas, donde se desempeñó como Ejecutivo de Comunicaciones y Encargado de Asuntos Públicos en la agencia de comunicaciones Hill+Knowlton Strategies. Posteriormente trabajó como Director de Comunicaciones en una consultora boutique especializada en seguimiento legislativo, asuntos públicos y comunicaciones. Patrick se desempeña como Editor en el Centro de Investigación de Comunicación Organizacional (OCRC, por sus siglas en inglés) del Instituto para las Relaciones Públicas (IPR, por sus siglas en inglés).

Noah Arceneaux, Ph.D.

Noah Arceneaux, Ph.D. Headshot

Professor Noah Arceneaux is the Interim Director for the School of Journalism & Media Studies, after serving as coordinator of the media studies program for several years. He earned his Ph.D. from the University of Georgia in 2007 with a dissertation that examined the role of department stores during the early years of American broadcasting. In 2008, this work was named the best dissertation of the year by three national academic organizations.

His subsequent research has explored the social construction of new media technologies, including historical phenomena (such as wireless telegraphy) as well as emerging forms of mobile media. He has edited two anthologies of mobile phone studies, and he spent the Spring 2014 semester in India on a Fulbright-Nehru Research Grant. His project in India examined the government’s policy of spectrum allocation for mobile phones. He spent the summer of 2017 as a research fellow at the Bodleian Libraries of Oxford University, and conducted original research with the Marconi Archives.

Dr. Arceneaux’s research has been published in the Journal of Broadcasting and Electronic Media, American Journalism, New Media & Society, Technology & Culture, and Journalism and Mass Communication Quarterly. Prior to joining academia, Dr. Arceneaux produced websites for the ABC, CBS, and Fox television networks.

Bey-Ling Sha, Ph.D., APR
    PSFA 361E
    Office Hours: posted each semester
Bey-Ling Sha, Ph.D., APR Headshot

Bey-Ling Sha, Ph.D., APR, is professor of public relations in the School of Journalism & Media Studies at San Diego State University, acting during the 2018-2019 academic year as associate dean in the College of Professional Studies and Fine Arts. Dr. Sha is an awards-winning public relations researcher, teacher, and practitioner, who is active in professional and community organizations.

Dr. Sha’s primary research program examines the intersection of identity and public relations, and she is the 2018 winner of the Institute for Public Relations’ Pathfinder Award, a lifetime achievement award recognizing an original program of scholarly research. Also in 2018, she was recognized by San Diego State University with its Alumni Distinguished Faculty Award, one of the highest campus honors, in recognition of her contributions to both her academic discipline and to the University.

Her other research areas include international public relations, activism, and gender. Dr. Sha’s scholarly work has been published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Journalism & Mass Communication Quarterly, and Journal of Promotion Management, as well as various book chapters. She is co-author of Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics, published by Routledge. Dr. Sha is also the 2016-2021 editor-in-chief of the Journal of Public Relations Research.

For her teaching, Dr. Sha was honored by the Public Relations Society of America as its 2012 Outstanding Educator of the Year. She also won the 2007 Outstanding Faculty Award from San Diego State University and the 2004 Outstanding Faculty Award from the University of Maryland, College Park. With Dr. Glen Broom, Dr. Sha co-authored the 11th edition of Cutlip and Center’s Effective Public Relations, one of the world’s leading textbooks in the field since its first edition was published in 1952 by original co-authors Scott Cutlip and Allen Center.

Prior to becoming a full-time educator, Dr. Sha worked as a public affairs officer for the U.S. Census Bureau, where she helped oversee the execution and evaluation of the promotional campaign for the 2000 census. The census campaign won a 2001 Silver Anvil Award of Excellence from the Public Relations Society of America.

Dr. Sha has also done paid and pro bono consulting work in public relations, with such clients as Microsoft Corp., Perrier-Vittel, and Premier Aircraft Sales Inc., among other organizations. The San Diego chapter of the Public Relations Society of America named Dr. Sha its 2007 Professional of the Year. Her pro bono professional work won the 2010 Outstanding Advocacy Award from the National PTA® and the 2005 President’s Award from the International Listening Association.

Nationally, Dr. Sha was the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She also chaired the UAB’s research work group from 2010 to 2012, overseeing the Practice Analysis that forms the foundation for updates to the APR examination in 2016. Previously, Dr. Sha served the Public Relations Society of America as the 2010 and 2011 chair of its National Committee on Work, Life & Gender.

She holds a Ph.D. in mass communication from the University of Maryland at College Park. She is Accredited in Public Relations by the Universal Accreditation Board.

Joel Davis, Ph.D.
    PSFA 337A
    office hours: posted each semester
Joel Davis joined the San Diego State faculty in 1990, after having served as Vice President, Strategic Planning & Research at two Chicago advertising agencies: Foote, Cone & Belding and D’Arcy Masius Benton & Bowles.

Dr. Davis teaches undergraduate and graduate courses in the areas of advertising theory and strategic planning, advertising research and advertising media planning.

Dr. Davis’ research interests lie in the areas of advertising strategy, advertising ethics and advertising in new media. His research and writings appear in journals such as the Journal of Health Communication, the Journal of Broadcasting and Electronic Media, and Journalism and Mass Communication Quarterly. His most recent research examines the accessibility of web-based information and the ethics/potential deceptiveness of prescription drug advertising.

Bernard J. Dodge, Ph.D.

Dr. Bernie Dodge is a Professor of Learning Design and Technology (formerly Educational Technology) at San Diego State University (SDSU). He teaches LDT 670 - Games and Simulations for Learning, LDT 561 - Advanced Multimedia, LDT 671 - Augmented and Virtual Reality Learning Environments and LDT 640 - Psychology of Technology-based Learning.

In the earliest days of the World Wide Web, Dr. Dodge developed the WebQuest model, a framework for engaging learners with web-based material while practicing higher level thinking skills. WebQuests continue to be a staple of teacher education programs around the world.

Dr. Dodge is actively engaged in learning analytics research. His current study of large, blended courses at SDSU aims to identify undergraduates falling behind and to develop interventions that will get them back on track. In addition to his teaching responsibilities, Dr. Dodge is a Faculty Fellow at SDSU’s Instructional Technology Services where he works with other faculty converting their courses for online delivery.

David Dozier, Ph.D.

David Dozier, Ph.D. HeadshotDavid M. Dozier (Ph.D., Stanford University, 1978) is a scholar of public relations and communication management. He heads the public relations emphasis in the School of Journalism & Media Studies, San Diego State University, one of the top-ranked public relations programs in the United States. He is the founding graduate director for the School of Communication (1995-1996).

Professor Dozier is the 2001 recipient of the Jackson, Jackson & Wagner Behavior Science Prize for his research in public relations that benefits practitioners. In 2008, the Public Relations Society of America named him the Outstanding Educator, a national award. Also in 2008, he received the SDSU Alumni Association (Monty) Award for teaching excellence in the College of Professional Studies and Fine Arts. In 2009, the Institute for Public Relations named him a research fellow, one of only seven such awards given. He has extensive expertise in quantitative research methods, which is reflected in his academic work and through industry consulting.

A recognized expert on research applications to communication management, he has been an invited speaker throughout the United States, as well as in Canada, Europe, and the Middle East.

The author or co-author of more than 50 books, book chapters, articles and scholarly papers, he is the 1990 recipient of the Pathfinder Award from the Institute for Public Relations Research and Education for his contribution to original scholarly research in the field. He is the second most cited scholar in the public relations discipline. With Dr. Glen M. Broom, he authored Using Research in Public Relations: Applications to Program Management (Prentice-Hall, 1990). Generally regarded as the pre-eminent book in the field, this handbook provides working practitioners and students with grounding in public relations research methods and the use of research in management decision-making.

More recently, he authored (with Larissa and James Grunig) Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Erlbaum, 2002) and the Manager’s Guide to Excellence in Public Relations and Communication Management (Erlbaum, 1995). These books report findings of a three-nation, $400,000 study of communication management in more than 300 organizations. Funded by the International Association of Business Communicators Research Foundation, the study provides the most comprehensive examination to date regarding communication excellence in organizations and what such excellence contributes to an organization’s “bottom line.”

William F. Eadie, Ph.D.

William F. Eadie was former director of the School of Communication at San Diego State University, where he was responsible for leadership of a large program that encompassed all aspects of communication, media and journalism. Prior to joining the SDSU faculty in 2001, he was associate director of the National Communication Association (NCA), in Washington, D.C., where he worked with researchers and promoted communication research to a variety of audiences.

His other faculty appointments have been at Ohio University and California State University, Northridge, and he has served as an adjunct or visiting faculty member at the University of Minnesota, Twin Cities; the University of Maryland, College Park; the University of California, Los Angeles; and California State University, Los Angeles. He served as the first editor of the Journal of Applied Communication Research after it became an NCA publication. He has also served as president of the Western States Communication Association, and he is current editor of the Western Journal of Communication. His scholarship has focused on the development of the communication discipline.

He has received the NCA Golden Anniversary Award for outstanding article published in the field’s journals. He has also been elected a member of Phi Kappa Phi, Golden Key and Phi Beta Delta, all national honorary societies.

John M. Eger, J.D.
    PSFA 361E
    office hours: posted each semester
John M. Eger, J.D. Headshot

John M. Eger, Van Deerlin Endowed Chair of Communications and Public Policy is also the Inaugural Zahn Professor of Creativity and Innovation, and Director of the Creative Economy Initiative at San Diego State University (SDSU). He teaches in the School of Journalism and Media Studies, and the SDSU Honors Program. He has been at SDSU for over 20 years teaching technology and public policy, creativity and innovation and researching the impact of the creative economy on education and economic development.

Earlier he was an Attorney with Lamb Eastman and Keats in Washington D.C. and, Principal Adviser to the President for telecommunications policy, Legal Assistant to the Chairman of the Federal Communications Commission, and Director of the White House Office of Telecommunications Policy, where he helped spearhead the restructuring of America's telecom Industry. Later he was Senior Vice President of CBS responsible for worldwide enterprises, which opened China to commercial television.

He is an author and lecturer on the subjects of creativity and innovation, education and economic development, and formerly served as President of Smart Communities, a research and educational organization dedicated to helping local communities connect to the global economy. Recently he authored the seminal “Guidebook for Smart Communities”, a “how to” for communities struggling to compete in the age of the Internet; “The Creative Community: Linking Art, Culture, Commerce and Community”, a call to action to reinvent our communities for the Creative Age; and "Art Education and the Innovation Economy."

He has served as chair of San Diego Mayor’s “City of the Future” Commission, Chair of California Governor’s first Commission on Information Technology, and the Governor’s Committee of Technology and Education.

Marcie Bober-Michel, Ph.D.
    PSFA 346
    office hours: posted each semester
Marcie Bober-Michel, Ph.D. HeadshotMarcie Bober-Michel is professor of and Area Coordinator/Graduate Advisor for Learning Design and Technology (LDT), a master's program now housed in the School of Journalism and Media Studies; between June 2005 and July 2014, she served as LDT Department Chair. With expertise in applied research and evaluation, Dr. Bober-Michel teaches field-based courses where students work directly with community-based clients (San Diego Zoo Global, Rady Children’s Hospital, Jack in the Box, Qualcomm, Mission Trails Regional Park, International Rescue Committee) to design, develop, implement, and research (or evaluate) learning opportunities.

Dr. Bober-Michel has long served as lead evaluator on several federal grants targeting our public schools—for the most part, initiatives to stimulate effective use of advanced technologies in the classroom and positively influence student learning and workforce readiness. Other initiatives have focused on student performance in and receptivity to hybrid and fully online courses, ways in which delivery mode affects student responses on end-of-course surveys, and strategies by which San Diego Unified teachers involved in School in the Park integrate their students’ hands-on learning experiences at Balboa Park museums into classroom activities.

Dr. Bober-Michel presents at conferences centered on techniques to improve individual and organizational performance; she also consults with corporations, nonprofits, and professional associations interested in assessing technology’s impact on productivity, creativity, risk-taking, morale, and group interactions. Her most recent publication is Fieldbook of ibstpi Evaluator Competencies (2014, Information Age Publishing), co-authored with Drs. Darlene Russ-Eft, Tiffany Koszalka, and Catherine Sleezer.

Barbara Mueller, Ph.D.

Dr. Barbara Mueller is professor of advertising in the School of Journalism and Media Studies at San Diego State University. She earned her Ph.D. in communications from the University of Washington.

Her research investigates the role of culture in international advertising, marketing to children, and pharmaceutical advertising. Her work has appeared in numerous journals, including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, International Marketing Review, Journal of International Marketing, Advances in Consumer Research, and Advances in International Marketing, among others.

She is the author of three textbooks: "Dynamics of International Advertising: Theoretical and Practical Perspectives" (Peter Lang, 2nd edition, 2011); "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives" (Peter Lang, 2008); and (with Katherine Toland Frith) "Advertising and Societies: Global Perspectives" (Peter Lang, 2nd edition, 2010).

She has taught courses in international advertising and international consumer behavior in Austria and Malta, as well as lectured in Germany and Ukraine. She also developed an online course on international advertising for the University of Leicester, England.

Rebecca Coates Nee, Ed.D.
    PSFA 338
    office hours: posted each semester
Rebecca Coates Nee, Ed.D. HeadshotRebecca Coates Nee is an associate professor in the School of Journalism & Media Studies at San Diego State University. She received her Ed.D. in educational technology from Pepperdine University in May 2011. Her teaching and research are in the field of digital and social media.

Prior to her appointment as associate professor, Dr. Coates Nee had served as a lecturer for the School of JMS since 2006. Her research focuses on the impact of digital technology and social media on communication industry practices and consumer habits. She is exploring the ways in which social media are being used by media professionals and other industries to foster online communities and enhance audience/consumer engagement. She is also studying how audiences utilize social media.

Dr. Coates Nee has a professional background in broadcast journalism. She served as a television news reporter and anchor for 12 years and also worked in government public information for several agencies. She currently serves as an advisory board member for the SDSU Digital and Social Media Collaborative.

Hongmei Shen, Ph.D., APR

Hongmei Shen, Ph.D., APR HeadshotHongmei Shen, Ph.D., APR, is associate professor in the School of Journalism and Media Studies and area coordinator of the public relations program. She earned a Ph.D. in communication from the University of Maryland in 2009. The primary goal of her research is to enhance theory building and measurement of public relations effectiveness, internationally.

She has published articles on relationship management, conflict management, crisis communication, and health communication in a variety of top journals such as Journal of Public Relations Research, Journalism & Mass Communication Quarterly, Public Relations Review, Public Relations Journal, Health Communication, Journal of Health Communication, and Journal of International Communication. She also has won top paper awards at international and national conferences.

Dr. Shen has a professional background in media relations, marketing, and journalism, both in the United States and in China. She is a member of the Commission on Public Relations Education, past chair of PRSA’s National Committee on Work, Life, and Gender, and 2016 associate editor for the Journal of Public Relations Research.

Kaye Sweetser, Ph.D., APR+M, Fellow PRSA

Kaye Sweetser, Ph.D., APR+M, Fellow PRSA Headshot
Kaye Sweetser, Ph.D., APR+M, Fellow PRSA is a professor of public relations in the School of Journalism & Media Studies at San Diego State University. At SDSU she serves as the director of the Glen M. Broom Center for Professional Development in Public Relations and the program coordinator for the JMS Military Public Affairs Officer Graduate Program.

Dr. Sweetser has more than 20 years of public relations experience and more than a decade in the classroom. As one of the most prolific scholars in online public relations, Dr. Sweetser's research agenda focuses on how practitioners use digital media.

Since 1996, Dr. Sweetser has been practicing military public affairs – first as an active duty enlisted Navy mass communication specialist (1996-2001) and then as a commissioned Navy Public Affairs Officer (2001-present).

In 2007, she worked as media officer on a campaign that earned PRSA’s highest honor, the Silver Anvil, in the government crisis communication category. In 2011, she won a second Silver Anvil as the advisor for the iCount campaign. In 2015, she won a Silver Anvil Award of Excellence for her part in the Rim of the Pacific Exercise and work on the media assessment for the event. That is a lot of recognition for her work as a PR professional.

It is worthy to note that Dr. Sweetser is a battle-tested public relations practitioner, having served as a mobilized Reservist at the headquarters for the war in Afghanistan for seven months in 2011.

As an academic, Dr. Sweetser believes the strongest assets she brings into her classroom are her real experiences from her own practice of public relations.

In 2010 while at the University of Georgia, she advised the winning team of students in PRSSA’s Bateman Case Study Competition. She won numerous teaching awards and served as a Research Fellow for the Society of New Communications Research in 2008. More awards, more awards.

Dr. Sweetser was Accredited in Public Relations in 2006, and later adding the Military Communication specialization to become APR+M in 2010. From 2013-2015, Dr. Sweetser served on the Universal Accreditation Board as the Research Work Group Chair. The Public Relations Society of America inducted her into the College of Fellows in 2017, a distinction she holds as a high-point in her career.

All of this points to a career of hard work by Dr. Sweetser. No stranger to digging in and creating opportunities for herself, while on active duty enlisted in the military Dr. Sweetser earned an associate’s degree from Tidewater Community College in Virginia Beach, Virginia, and a bachelor’s degree from Old Dominion University in Norfolk, Virginia. After transitioning off active duty to the Navy Reserve, she continued her education on the GI Bill. Her master’s and doctoral degrees are from the University of Florida. Go Gators.

To learn more about Kaye Sweetser, Ph.D., APR+M, Fellow PRSA, please visit

Minjuan Wang, Ph.D.
    PSFA 315
    office hours: posted each semester
Minjuan Wang, Ph.D. HeadshotDr. Minjuan Wang is professor of learning design and technology in the School of Journalism and Media Studies and a program manager for the Chancellor's Office of CSU. She was also an adjunct faculty at Shanghai International Studies University and a research associate for British Telecom. At San Diego State, Dr. Wang teaches methods of inquiry, designing and developing training for the global audience, mobile learning design, and technologies for course delivery.

Her research specialties focus on the sociocultural aspects of online learning, mobile learning, cloud learning (MOOCs), smart and entrepreneurship education. She is a chief editor for one international journal (EAI Transactions on Emerging Technologies and Pedagogies for Education), and she also serves on editorial boards for four other education technology journals: Open Education Research, International Journal on E-Learning (IJEL), the Open Education Journal, and Journal of Information Technology Application in Education. She is a frequent public speaker and has keynoted nearly a dozen international conferences.

For more, please visit:

Amy Schmitz Weiss, Ph.D.

Amy Schmitz Weiss, Ph.D. HeadshotAmy Schmitz Weiss is an associate professor in the School of Journalism & Media Studies at San Diego State University. She received her Ph.D. from the University of Texas at Austin in 2008. In 2011, she was named a Dart Academic Fellow.

She is the 2014-2015 recipient of the Challenge Fund for Innovation in Journalism Education by the Online News Association. Her project entailed investigating air quality in San Diego, called “Investigating Air Quality in San Diego: A Live News Experiment in the Power of Sensor Journalism in Covering the Environment.” Learn more about this project...

She is also the 2011-2012 Recipient of the AEJMC Bridge Grant with funding from the John S. and James L. Knight Foundation that led to the creation of a mobile news app, AzteCast for the San Diego State University campus population in spring 2012.

Dr. Schmitz Weiss is the founder and director of the Virtual Journalism Learning Center in Second Life, which is used to train journalism students and journalists on how to cover natural disasters and crisis situations. She also is a former journalist who has been involved in new media for more than a decade. She has worked in business development, marketing analysis and account management for several Chicago Internet media firms.

Dr. Schmitz Weiss has presented her research at several national and international conferences. Her research interests include online journalism, media sociology, news production, multimedia journalism and international communication. Her research has been published in several peer-reviewed journals, as book chapters and in a book she co-edited. You can find out more about her on her personal website:

K. Tim Wulfemeyer, Ed.D.
    PSFA 337
    office hours: posted each semester
K. Tim Wulfemeyer, Ed.D. HeadshotK. Tim Wulfemeyer is a professor in the School of Journalism and Media Studies at San Diego State University. He has degrees from Fullerton College (A.A.), San Diego State University (B.A.), Iowa State University (M.S.) and UCLA (Ed.D).

He has taught at Iowa State University, New Mexico State University and the University of Hawaii and has worked as a radio and television journalist in California, Iowa, Texas, New Mexico and Hawaii.

His research interests include ethics in journalism, the content of radio and television newscasts, the content of news websites, audience interests and content preferences, mass media literacy, advertising aimed at children and sports journalism. He is the author or co-author of six books, four book chapters, 30 journal articles and 55 conference research papers.

He is a member of the Association for Education in Journalism and Mass Communication.

Mei Zhong, Ph.D.

Mei Zhong, Ph.D. HeadshotDr. Mei Zhong is associate professor in the School of Journalism and Media Studies. She earned her Ph.D. in communication studies from Kent State University in 1996. She joined the SDSU faculty in Fall 1999. She has taught intercultural communication and media and culture at both the graduate and undergraduate levels during the past 15 years. Her research specialty is media and culture, intercultural communication with a focus on Chinese culture and communication phenomena. One of her long-term research areas is the interpersonal communication of the only-child generation in the People's Republic of China. Her newly developed research interests include culture’s role in the media and media consumption patterns of Chinese youths. Her work has appeared in journals such as the International Journal of Intercultural Relations, Communication Studies, the Howard Journal of Communication, Human Communication. In addition to teaching and research in the School of Journalism and Media Studies, Dr. Zhong serves as the adviser for the PSFA International Studies Minor. In this capacity, she promotes the program and advises students regarding the minor and study abroad opportunities. Over the years since moving to SDSU, Dr. Zhong has been involved in multiple international exchange programs, including establishing and serving as the faculty coordinator for six official exchange programs between SDSU and Chinese universities. She is also the official faculty contact and facilitator for the annual Tseng Foundation-Tsinghua University Summer Service-Learning Program. Dr. Zhong is also one of the guest faculty members for the Center for Asian and Pacific Studies in the College of Arts and Letters.

Diane L. Borden, Ph.D.

Diane L. Borden, Ph.D., retired in 2013 as the director of the School of Journalism & Media Studies at San Diego State University. She joined the faculty at SDSU as an associate professor in August 1998. She was promoted to full professor in May 2001, and was named executive assistant to President Stephen L. Weber in July 2001. In August 2004, she returned to the faculty, and in 2007, she was named the founding director of the School of Journalism & Media Studies. At SDSU, Dr. Borden taught mass communication law and theory, as well as courses in journalism at both the graduate and undergraduate levels. As director of the School of JMS, she helped secure a $300,000 gift to fund digital media research and teaching; led efforts to create two highly innovative digital media labs in the School; and collaborated with colleagues in the College of Extended Studies to create a digital media certificate program. Previously, she taught at George Mason University in Fairfax, Virginia. Before that, she served as the project director for the American Society of Newspaper Editors (ASNE), where she was responsible for the administration of more than $1.5 million in grant projects. She also was an associate professor and director of the news-editorial sequence in the Department of Journalism, School of Communications and Theater, at Temple University in Philadelphia. Dr. Borden holds a B.A. in technical journalism from Colorado State University, an M.A. in communication from Stanford University, and a Ph.D. in communications from the University of Washington in Seattle. She came to academe after a lengthy career in professional journalism, including a 10-year tenure with Gannett Co. Inc., during which time she worked as an editor and publisher in a variety of media markets. She served as president and general manager of The New Mexican in Santa Fe, N.M.; deputy managing editor of The Tribune in Oakland, Calif.; managing editor of The Herald in Bellingham, Wash.; and as a copy editor at both the Denver Post and the San Francisco Examiner. Dr. Borden’s research specialty focuses on issues about freedom of speech and freedom of the press. She is the co-author of a textbook on editing for contemporary print media, now in its sixth edition; and co-editor of a book on journalism in the new online environment. Her legal scholarship has been published in several refereed journals, and she is involved in a number of ongoing research projects, including a study of online libel law.

Glen Broom, Ph.D.

Glen M. Broom is Professor Emeritus in the School of Journalism & Media Studies at San Diego State University (1979-2007), and Adjunct Professor, Queensland University of Technology, Brisbane, Australia (2003–2009).

Broom earned B.S. and M.S. degrees from the University of Illinois–Urbana-Champaign. He began his career there as assistant extension editor in the Cooperative Extension Service. His work included an assignment as radio consultant with the U.S. Agency for International Development in Amman, Jordan. He moved to Chicago, becoming part owner of the Chicago-based management consulting and training firm, Applied Behavioral Science, Inc., where he served as vice president and director of public relations. He left the company four years later to pursue a doctorate degree.

After earning his Ph.D. in Mass Communication at the University of Wisconsin-Madison, he joined the faculty there as head of the public relations sequence. He has been a visiting professor at the University of Texas–Austin and most recently at universities in Brisbane, Sydney and Melbourne, Australia.

He is co-author of the sixth through ninth editions and author of the tenth edition of Cutlip and Center’s Effective Public Relations, the field’s long-time leading textbook. Broom’s editions have been published in seven languages other than English. Broom also is co-author with David Dozier of Using Research in Public Relations and has written more than 50 other book chapters, journal articles and scholarly convention papers.

In recognition of his research, the Institute for Public Relations Research and Education awarded Broom its “Pathfinder Award.” The Public Relations Society of America named him national Outstanding Educator in 1991. The Public Relations Society of America Foundation gave him the Jackson, Jackson & Wagner Behavioral Science Prize in recognition of his research.

The San Diego Public Relations Club named him Professional of the Year, and the National Communication Association selected an article Broom authored as the top public relations research article published in 1997. He also received faculty honors from Phi Kappa Phi Honor Society and Golden Key National Honor Society. The San Diego Chapter of the Public Relations Society of America gave Broom the Otto Bos Lifetime Achievement Award in 2008. His colleagues in public relations education recognized his “body of work” at the 2009 convention of the Association of Education in Journalism and Mass Communication.

At San Diego State University, he was selected three times as the outstanding journalism/communication professor (1989, 1995 and 2006), and named outstanding professor and faculty commencement speaker for the College of Professional Studies and Fine Arts (1993).

Lee Brown, Ph.D.

James K. Buckalew, Ph.D.

Barbara W. Hartung, Ph.D.

Donald R. Martin, Ph.D.

Eric M. Odendahl, Ph.D.

Joseph E. Spevak, Ph.D.


Meet the JMS faculty
The School of Journalism & Media Studies brings together faculty from across the globe to share their knowledge and expertise with both undergraduate and graduate students at San Diego State University. Among the full-time professors and part-time instructors are national leaders and scholars in advertising, journalism, media studies and public relations.
Learn More About the JMS Faculty
The JMS Faculty are involved and active far beyond the classroom. Take a look at some of the exciting areas our faculty members are involved in.

Alexa Mokalis

Alexa Mokalis is the Undergraduate Advising Coordinator & lecturer in the School of Journalism and Media Studies. She earned her B.A. in Communication from the University of Arizona and her M.A. in Communication (Emphasis in Mass Communication and Media Studies) from San Diego State University. Professor Mokalis first joined the San Diego State faculty in 2012 as a Graduate Teaching Associate (GTA) and in 2014 as a lecturer. She teaches an upper-division undergraduate course in the area of advertising theory, strategic planning, and social media. She has also taught an upper division advertising research course as well as an introductory level social media course. Her research interests lie in the areas of social media, advertising in new media, and online learning. Her most recent research examined barriers to online instruction in the community college context. Alexa was appointed to the position of Undergraduate Advising Coordinator for the School of Journalism & Media Studies (SJMS) in December 2016. As the Undergraduate Advising Coordinator, Professor Mokalis supervises the SJMS Advising Center, staffed with a team of highly-qualified student advisers who work with her to meet the advising needs of SJMS undergraduate pre-majors, majors and minors. Professor Mokalis’ professional field experiences outside academia include social media consulting, digital analytics, and sales.

Lorena Nava Ruggero

Lorena Nava Ruggero has lectured in the School of Journalism and Media Studies since 2008. She has taught JMS 481 (Public Relations Media and Messaging) and the lab for JMS 581 (Applied Research in Public Relations). She is currently director of college and community relations at Grossmont College, managing all internal and external public relations and marketing efforts. Previously, Professor Ruggero worked for the Associated Students of SDSU as its marketing and communications manager. She also advised the A.S. Marketing and Communications Committee, which received the 2012-13 Aztec Achievement Award for Most Improved Board or Committee. From 2005 to 2012, Professor Ruggero worked in the SDSU Marketing & Communications Department, where she helped launch SDSU NewsCenter, the online source for SDSU news, and the university’s YouTube channel. In 2008, she was honored for her communications work during the 2007 wildfires with a Top 25 Award from the SDSU Office of the President. Professor Ruggero is a two-time alumna of San Diego State University, having graduated cum laude with a degree in communication, emphasis in public relations, in 2004, and a master’s degree in mass communication and media studies in 2011. She was named the 2004 Public Relations Graduate of the Year, and she received an Inez Kaiser Graduate Student of Color Award from the Association for Education in Journalism and Mass Communication in 2008.

Melanie Kartalija

Melanie Kartalija is a lecturer in the School of Journalism and Media Studies at San Diego State University where she teaches advertising research. Kartalija graduated with a B.S. in Business Administration and an M.S. in Marketing, both from San Diego State University. After her undergraduate degree she began her career with Beach International Advertising. Upon leaving the agency, she worked for Santel Federal Credit Union as a Product Development Specialist. Following graduation from the Master's program at San Diego State University, Kartalija went to work in the television industry as Research Director for KGTV in San Diego, then KNBC in Los Angeles, and most recently KFMB in San Diego. Her television research included news, sales and promotion research. Kartalija has presented research at both national and international television research conferences.

Erika DiProfio

Erika DiProfio is the instructor for JMS 596, Media Agency and Incubator, which is offered each spring semester, open to seniors and graduate students by competitive application. Professor DiProfio has more than 14 years of in-house and agency public relations and marketing experience. She is currently the vice president of marketing and public relations for Slater’s 50/50, a regional restaurant chain. With expertise in nationally recognized hospitality brands, DiProfio has led and executed strategies for The San Diego Museum of Art, Souplantation & Sweet Tomatoes, Sheraton Resort & Spa, King’s Fish House, Dave & Buster’s and W Hotels, among others. Professor DiProfio is an alumna of San Diego State University’s public relations program. She also teaches social media strategies for business in SDSU’s College of Extended Studies.

Greg Snow

Maria Schutt

Rebecca V. Frazee

Rebecca V. Frazee HeadshotDr. Frazee has been teaching in the LDT program for almost 20 years. She also works as a performance improvement consultant, helping organizations from K12, higher ed, corporate, government, and non-profit to design, build, launch and assess learning and professional development products and programs. Whether the solutions include instructors, coaches, eLearning, performance support tools, or a blended approach, the result is improvement in both individual and organizational performance that is strategically aligned with business outcomes.

To learn more about Rebecca V. Frazee, please visit

Roberto del Busto

Susan Connell

Lorie Hearn

Martin Kruming

Martin Kruming discovered his passion for journalism during his undergraduate years at the University of North Carolina, Chapel Hill, and over the next 10 years he reported for the Latin American Times, the Associated Press and the Memphis Commercial Appeal. As a reporter in the AP’s Los Angeles Bureau, he took a class on Constitutional law, which instilled in him a respect and fascination for America’s most important legal document and propelled his application to law school. He graduated from Thomas Jefferson School of Law in 1973, after working at night on the copy desk of the former San Diego Union and using the GI Bill. Professor Kruming’s very first case out of law school involved domestic violence, and it shaped a solo practice, primarily focusing on family law. But the journalism bug still remained and so he accepted a position as editor of the San Diego Daily Transcript, a business/legal/financial newspaper. After 10 years, he left to carve out a niche in the areas he most cared about – law, teaching and journalism. He still kept a finger in journalism as editor of San Diego Lawyer, the glossy monthly magazine of the San Diego County Bar Association. In law, his practice shifted from domestic violence and family law to literary law. As for teaching, he thanks a now-deceased journalism professor named Frank Hollowach, who asked him while sharing space on the Union copy desk if he was interested in teaching a course at SDSU. It’s been more than 40 years since Professor Kruming accepted that offer, teaching primarily JMS 494 (Media Law & Ethics).

Valerie E. Barker, Ph.D.

Valerie E. Barker, Ph.D. HeadshotDr. Valerie Barker is the chair of the JMS Digital & Social Media Research Project in the School of Journalism and Media Studies at San Diego State University. Her most recent research focuses on the processes underlying and outcomes from interaction with various web genres – especially social networking sites. As well, she has investigated the social identity processes associated with social networking sites with regard to the role of gender, culture, and age. Additionally, Dr. Barker's research has focused upon intergroup surveillance and contact via social media (i.e., lurking on Facebook). Other research strings involve two broad areas of intergroup communication: the role of language in social identity, and intergenerational communication from an intergroup perspective. Dr. Barker's publications have appeared in the Journal of Broadcasting and Electronic Media, New Media & Society, Cyberpsychology, Behavior and Social Networking, Journal of Social Media in Society, the Journal of Communication, Health Communication, the International Journal of Aging and Human Development, and the Journal of Intercultural Communication Research among others. Additionally, she has authored book chapters with Howard Giles and colleagues as well as numerous conference papers (which include 13 top paper awards).

Lora Cicalo

Jim McBride

Jim McBride is a lecturer in the School of Journalism and Media Studies, teaching JMS 481, Public Relations Media and Messaging. The course requires students to develop a comprehensive public relations plan to address a major problem that a “real-world” client is facing. Students develop professional writing skills and write all the elements of the plan. He has been a lecturer for 25 years. Professor McBride is a long-time public relations manager with extensive experience in public relations methods, organizational and internal communication, marketing support, and business development, including 30 years in San Diego. Areas of expertise include media relations, media training, crisis communication, reputation management, building an “engaged” workforce, and communication problem solving. His work has been published in national journals and cited in two textbooks. Professor McBride earned a Master of Science degree in mass communication from San Diego State University in 1987.

Louis Weiner

Louis Weiner HeadshotLouis Weiner joined the SDSU JMS faculty in Fall 2014. He is a 30-year broadcast professional who has spent his entire career at KFMB-TV, the CBS affiliate in San Diego. He’s currently the senior producer in charge of the 5 p.m. news. Professor Weiner received both his B.A. (Journalism, 1985) and M.A. (Education, 2013) at SDSU and is excited to be teaching at his alma mater. His background in journalism, as well as in learning design and technology, enable him to teach in both of those programs in the School. A huge sports fan, Professor Weiner attended SDSU with dreams of becoming a sportscaster. During his four years in school, he covered sports for the campus’ student-run newspaper The Daily Aztec, worked as the sports director for campus radio station KCR, and did play-by-play for various sports on the campus cable TV show Sports Scene. Over the years, Professor Weiner has been honored with 11 Emmy Awards from the Pacific Southwest Chapter of NATAS. He is most proud of the coverage he helped provide on KFMB during the 2003 Cedar Fire when he spent a marathon session of 8 straight hours in the control room during News 8’s continuous coverage.

David Coddon

David Coddon is a lecturer in the School of Journalism and Media Studies and a veteran journalist with more than 25 years’ experience in newspapers, radio and new media.

He is a graduate of the University of Southern California with a B.A. in journalism and of San Diego State with an MFA in creative writing. A longtime voice on the San Diego arts, entertainment and cultural scene, he is the former editor of the San Diego Union-Tribune’s “Currents Weekend” and “Night&Day” sections, and he is currently the theater critic for San Diego CityBeat.

Arthur D. Santana, Ph.D.

Arthur D. Santana, Ph.D. HeadshotArthur D. Santana is an assistant professor whose research focuses on print and online journalism. He is particularly interested in participatory media, user-generated content and online anonymity and civility. He also explores the intersection of journalism and politics, social media and news coverage of Latinos.

His research has appeared in Journalism & Mass Communication Quarterly, Journalism Practice, Journalism Studies, Newspaper Research Journal, The Journal of Social Media in Society and Journal of Information Technology & Politics.

His research has been featured in The New Yorker, Slate, The New York Times, The Washington Post and National Public Radio.

Prior to joining academia, Dr. Santana was a reporter and editor for 14 years in newsrooms across the country, including the San Antonio Express-News, The Seattle Times and The Washington Post. He has been the recipient of journalism awards from the Maryland-Delaware-D.C. Press Association, the Society of Professional Journalists, and the National Association of Hispanic Journalists. At the Post, he was part of a team of reporters who were nominated for the 2002 Pulitzer Prize in Public Service.

In 1993, he earned a B.A. from the University of Texas at Austin. He received an M.S. in 1996 from Columbia University Graduate School of Journalism, and in 2012, he earned his Ph.D. from the University of Oregon School of Journalism and Communication.

Before joining San Diego State University, Dr. Santana was an assistant professor at the University of Houston. He is an editorial board member of Newspaper Research Journal and serves on the AEJMC Future of News Audience Engagement Committee.

To learn more about Arthur D. Santana, Ph.D., please visit

Yang Feng, Ph.D.

Yang Feng, Ph.D. HeadshotDr. Yang Feng is an assistant professor in the School of Journalism and Media Studies at San Diego State University. She earned her Ph.D. in mass communication from Southern Illinois University Carbondale. Before joining San Diego State University, Dr. Feng was an assistant professor at the University of Virginia’s College at Wise, where she taught Advertising Campaigns and Quantitative Research Methods.

Her research mainly focuses on advertising effects in the interrelated contexts of culture, politics, and communication technologies. She has published scholarly articles in the Journal of Health Communication, Computers in Human Behavior, Asian Journal of Communication, Journal of Advertising and Society Review, Journal of Children and Media, among others. Also, Dr. Feng is an editorial board member of International Journal of Journalism & Mass Communication and of World Journal of Behavioral Science.

To learn more about Yang Feng, Ph.D., please visit

Peri Lynn Turnbull, APR

Peri Lynn Turnbull, APR HeadshotPeri Lynn Turnbull joined the California Charter Schools Association (CCSA) in August 2009 as the Senior Vice President, Communications and Knowledge Management. As a member of the Association’s Executive Team, she leads the team responsible for advocacy, external and digital communications for the tandem organization CCSA (501c3) and CCSA Advocates (501c4), statewide membership communications, branding and communications efforts for the charter sector and technical assistance communications to schools across the state. In addition, she leads the team responsible for providing technical assistance, training and professional development for members.

From August 2007 to August 2009 she held the position of Chief Information Officer for the Fresno Unified School District. She was responsible for leading the development of the district’s plan for integrating communications and stakeholder engagement initiatives including community relations, family involvement and constituent services. She led the teams responsible for all internal and external communication, the Community and Family Engagement Network (CFEN), Constituent Services, Board Services as well as the Superintendent’s Office.

From August 2005 to May 2007, she held the position of Director of Development and Communications for the American Red Cross, San Diego/Imperial Counties Chapter. She led the team responsible for fundraising, products and services revenue generation as well as for implementing strategic plans for internal and external communications, community relations, special events, and public affairs. She also led the team responsible for implementing programs and services in Imperial County. From July 2002 to July 2005, Ms. Turnbull held the position of Director of Communications for San Diego City Schools, the 2nd largest urban public school district in California. She was responsible for leading the district’s strategic internal & external communications, crisis communications, media relations, translation & interpretation services, web services, video/photography & televising services, creative services and special events. She joined the district in July 2001, to assist with improving communications and outreach.

Prior to this, she was Principal of Turnbull Consulting and worked with North American companies to develop effective corporate citizenship and reputation management strategies and was co-Program Manager of The Conference Board of Canada’s national Corporate Image and Global Ethics Conferences. From 1995 to 1999 as a Research Associate with The Conference Board of Canada, she specialized in the development of strategic corporate citizenship programs, managed networking councils for corporate community investment professionals and led communications and marketing efforts for her program areas. From 1993 to 1995, Peri Lynn worked in the non-profit sector, directing the operations of an arts organization and formulating promotional activities for the arts. She also taught economics at a business college. From 1987 to 1992, she held a variety of positions with Federal Cabinet Ministers at the departments of Environment, Treasury Board and International Trade, including Chief of Administration to the Minister of the Environment.

A commitment to the community has been demonstrated through volunteer work with organizations in San Diego such as Angels Foster Family Network and Thrive Public Schools (Chair, Foundation Board) and previously in Canada with the United Way, Girl Guides, and Multiple Sclerosis Society. Peri Lynn holds a Bachelor of Commerce (Honors) degree from Carleton University and a Masters of Science in Executive Leadership (MSEL) from University of San Diego. She received Accreditation in Public Relations (APR) from the Universal Accreditation Board in 2007. She is the recipient of the San Diego Metropolitan Magazine’s 40 Under 40 Award and the YWCA TWIN (Tribute to Women in Industry Award). She is a member of the Public Relations Society of America (PRSA) and a 2004 graduate of LEAD San Diego. Originally from Canada, she now lives in La Mesa with her spouse Jeffrey Wiemann and their four children.

Nathian Shae Rodriguez, Ph.D.

Nathian Shae Rodriguez, Ph.D. HeadshotDr. Nathian Shae Rodriguez specializes in critical-cultural and digital media studies. He grew up in Balmorhea, Texas and was valedictorian of his graduating class. He attended the University of Texas of the Permian Basin where he received a B.A. in Mass Communication. He went on to receive a Masters of Journalism and Mass Communication with a Concentration in Public Relations from Kent State University and a Ph.D. from Texas Tech University. His hobbies include pop culture, reading, and Spurs basketball.
  • His research focuses on minority representation in media, specifically LGBTQ and Latinx portrayals and identity negotiation, as well as pop culture, identity, radio broadcasting, and issues of masculinity.
  • Currently, Dr. Rodriguez is investigating the role of communication (mediated and interpersonal), in the identity negotiation of LGBTI refugees/asylees in the U.S.
  • He has 10 years professional radio experience as on-air talent, sales, promotions, and social media marketing.

Arthur “Art” C. Wimer

Arthur Wimer was a financial reporter for the Hartford Courant and wrote for The New York Times. During World War Two, he was drafted into the military and served as a war correspondent. After the war, he went to the University of Iowa where he taught and earned his master’s degree. In 1950, he was hired by then-San Diego State College to establish a journalism department. He set to the task but had little financial support.

Typewriters that were considered worn out and surplus by the university were offered to him. He fashioned this equipment into a reporting and editing lab in a former gardeners’ quonset hut. But the meager facilities didn’t stop students from coming. Art Wimer’s reputation as an extraordinary teacher, trusted confidant and supportive substitute parent was well known – as were his strict rules of being on time and never misspelling a proper noun.

He continued to teach into the 1970s when he retired. Because Art Wimer was held in such high esteem by his students, the Wimer scholarship was established by dozens of his devoted former students who became media professionals locally and nationwide. After Art’s death, his widow Mildred contributed $25,000 to the scholarship. Mildred was Art’s devoted partner in encouraging and supporting students.

The Arthur C. and Mildred Wimer Scholarship is given out annual to aspiring journalism students.

Jim Julian