School of Journalism and Media Studies
San Diego State University, Leadership Starts Here
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Advertising Curriculum

Please visit the SDSU General Catalog for detailed information on all JMS undergraduate courses.


Required Advertising Core Curriculum

  • JMS 310W - Media Writing and Reporting
  • JMS 460 - Principles of Advertising
  • JMS 462 - Advertising Strategy and Social Media
  • JMS 494 - Media Law and Ethics
  • JMS 560 - Advertising Research
  • JMS 562 - Advertising Creative Development
  • JMS 565 - Advertising Campaigns

Electives

Select one of the following courses:

  • JMS 300 - Principles of Journalism
  • JMS 440 - Management of Media Organizations
  • JMS 480 - Principles of Public Relations

Additional Electives

*Select 12 units from any JMS course numbered 300 and higher