Advertising Curriculum
JMS core curriculum:
- JMS 375 Media Technology in the Global Environment
- JMS 489 Research Methods in Mediated Communication
- JMS 494 Media Law and Ethics
Required advertising courses:
- JMS 310W Media Writing and Reporting
- JMS 460 Principles of Advertising
- JMS 461 Advertising Creative Development
- JMS 560 Advertising Research
- JMS 565 Advertising Campaigns
Electives:
One of the following courses:
- JMS 300 Principles of Journalism
- JMS 440 Management of Media Organizations
- JMS 480 Principles of Public Relations
Two other upper division JMS courses of your choice
Minor:
Three upper division courses in one department outside JMS
Journalism Curriculum
JMS core curriculum:
- JMS 375 Media Technology in the Global Environment
- JMS 489 Research Methods in Mediated Communication
- JMS 494 Media Law and Ethics
Required journalism courses:
- JMS 300 Principles of Journalism
- JMS 310W Media Writing and Reporting
- JMS 420 Public Affairs News Reporting
- JMS 470 Multimedia News Writing
- JMS 550 Multimedia News Laboratory
One of the following:
- JMS 315 Editing for Print Media
- JMS 430 Online Writing and Design
- JMS 445 Electronic News Reporting and Producing
Two of the following:
- JMS 425 Writing Opinions, Reviews, and Criticism
- JMS 440 Management of Media Organizations
- JMS 441 Magazine and Feature Writing
- JMS 490C Internship (allowed only in semester three)
- JMS 529 Investigative Reporting
Minor:
Required with this major
Media Studies Curriculum
JMS core curriculum:
- JMS 375 Media Technology in the Global Environment
- JMS 489 Research Methods in Mediated Communication
- JMS 494 Media Law and Ethics
Required media studies courses:
- JMS 408 Media and Society
- JMS 412 Media and Individual Empowerment
- JMS 450 Using Media to Understand Cultures
- JMS 492 Media Convergence
Three media studies “topics” courses from the following:
- JMS 300 Principles of Journalism
- JMS 409 Women and Media
- JMS 410 Media and Sexuality
- JMS 440 Management of Media Organizations
- JMS 460 Principles of Advertising
- JMS 475 Mediated Communication in Intercultural Contexts
- JMS 480 Principles of Public Relations
- JMS 505 Government and Telecommunications
- JMS 506 Advertising and Society
- JMS 574 International Advertising
- JMS 591 International Telecommunications
- PSFA 330 Artistic Practice in the Digital Age
- TFM 430 History of Prime-Time Television
Two “discovery” courses from the following:
- AFRAS 465 Africa in Literature and Film
- AMIND 435 Indians Through Television and Film
- ASIAN 530 Media and Popular Culture in the Asia Pacific
- CCS 400 Mexican Images in Film
- COMM 580 Communication and Politics
- COMM 592 Persuasion
- ENGL 493 Literature and Film
- EUROP 424 European Cinema
- EUROP 527 The Holocaust in Feature Films
- GERO 370 Images of Aging in Contemporary Society
- HIST 435 History Through Film
- PSY 344 Psychology and Culture
- PSY 442 Prejudice and Stereotypes
- PA 475 The American City in the Cinema
- REL S 364 Religion and Film
- TFM 363 International Cinema
Minor:
Required for this major
Public Relations Curriculum
JMS core curriculum:
- JMS 375 Media Technology in the Global Environment
- JMS 489 Research Methods in Mediated Communication
- JMS 494 Media Law and Ethics
Required public relations courses:
- JMS 310W Media Writing and Reporting
- JMS 480 Principles of Public Relations
- JMS 481 Public Relations Media and Methods
- JMS 581 Public Relations Research
- JMS 585 Professional Practices in Public Relations
Electives:
One of the following courses:
- JMS 300 Principles of Journalism
- JMS 440 Management of Media Organizations
- JMS 460 Principles of Advertising
Two other upper division JMS courses of your choice
Minor:
Three upper division courses in one department outside JMS
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