Upper division courses
(Acceptable for Advanced Degrees)JMS 505. Government and Telecommunications
Responsibilities of telecommunication organizations as prescribed by law, government policies and regulations, and significant court decisions.
JMS 506. Advertising and Society
Theoretical and philosophical analysis of advertising in modern society.
JMS 529. Investigative Reporting
Development of articles of substance and depth in specialized areas. Research, analysis and interpretation of complex issues in the news. Special problems of the sustained, reportorial effort. Field and laboratory practice.
JMS 550. Multimedia News Lab
Capstone course using skills and knowledge acquired in critical thinking, writing, reporting, editing, production, and design courses. Students work in teams to prepare multimedia news content. Field and laboratory experience.
JMS 560. Advertising Research
Systematic application of quantitative and qualitative research to planning, design, and management of advertising campaigns. Cases, practices, and problems in application of research to consumer, market analysis, positioning, creative selection, media planning, and campaign evaluation.
JMS 574. International Advertising
Comparative cultural, economic, legal, political, and social conditions relevant to international advertising.
JMS 581. Public Relations Research
Qualitative and quantitative methods used in evaluation research to plan, track, and evaluate public relations programs. Computerized statistical analysis.
JMS 585. Professional Practices in Public Relations
Advanced cases in public relations management. Theory and practice of issues management, integration of the public relations function in strategic management in a variety of corporate, governmental, nonprofit, social, and cultural organizations.
JMS 589. Ethical Issues in Mediated Communication
Exploring ethical challenges faced by journalists, public relations and advertising professionals, and other communication specialists. Classical and modern ethical concepts and issues as they apply to mediated communication, as well as codes of ethics.
JMS 591. International Telecommunications
Comparative study of economic, social, political determinants of broadcasting, and telecommunication systems around the world.
JMS 595 . Seminar in Theoretical Approaches to Public Relations
Diverse theoretical approaches to public relations, including management, rhetorical, critical, relational, and marketing approaches. Preparation for independent scholarly research project or master’s thesis.
JMS 596. Selected Topics
Specialized study in selected topics. See Class Schedule for specific content. Limit of nine units of any combination of 296, 496, 596 courses applicable to a bachelor’s degree. Maximum credit of six units of 596 applicable to a bachelor’s degree. Maximum combined credit of six units of 596 and 696 applicable to a 30-unit master’s degree.
Graduate courses
JMS 600 A. Seminar: Introduction to Graduate Studies in Mass Communication and Media Studies
Contemporary and emergent communication theory. Extensive writing from exercises in bibliographical techniques, database searches, reference works, scholarly journals, and research proposal. Required for first semester of graduate work; prerequisite for advancement to candidacy. May not be repeated more than once.
JMS 600 B. Seminar: Research Methods in Mass Communication and Media Studies
Methods and tools of inquiry in communication research. Survey/experimental methods, conversation analysis, ethnographic, theoretical, critical and rhetorical studies. Required for first semester of graduate work; prerequisite for advancement to candidacy. May not be repeated more than once.
JMS 602. Seminar: Military Public Affairs
Principles of public relations as they apply to military public affairs. Public relations theory, history, ethics, social responsibility, management, law, and technology. Current problems and issues in military public affairs.
JMS 603. Seminar: Professional Development in Military Public Affairs
Research methods and statistical data analysis using software packages. Exploration of positions in civilian public relations.
JMS 620. Seminar: Quantitative Methods in Media Research
Research, design, computer statistical analysis, and reporting of survey, content analysis, and experimental studies in media contexts.
JMS 696. Special Topics
Intensive study in specific areas of communication. May be repeated with new content. See Class Schedule for specific content. Maximum credit six units applicable to a master’s degree. Maximum combined credit of six units of 596 and 696 applicable to a 30-unit master’s degree.
JMS 701. Seminar: Mass Communication Problems
Reading , investigation, and research concerning current topics in problems of mass media. May be repeated with new content. Maximum credit six units.
JMS 708. Seminar: Mass Communication and Society
Rights, responsibilities, and characteristics of mass media and mass communication practitioners. Characteristics and responsibilities of audiences and society.
JMS 750. Seminar: History of Media and Communication Study
History of key concepts and figures in media and communication studies.
JMS 764. Seminar: Telecommunication Technology and Policy
Contemporary trends in telecommunication and information technology, implications of trends for public policy and affected businesses. Interaction between technology, implications of trends for public policy and affected businesses. Interaction between technology and regulation.
JMS 775. Seminar: Mediated Communication in International Settings
Cultural differences and the role culture plays in the construction and interpretation of mediated communication in international media contexts.
JMS 780. Seminar: Public Relations Research
Analysis and critique of contemporary public relations programs and theory. Development of a comprehensive public relations project involving original research.
JMS 785. Seminar: Advertising Research
Advanced topics in theory, design, and utilization of advertising research.
JMS 798. Special Study
Contract required. Arranged with graduate coordinator in area of study. Individual study. Maximum credit six units applicable to a master’s degree.
JMS 799 A. Thesis or Project
Preparation of a project or thesis for the master’s degree.
JMS 799 B. Thesis or Project Extension
Registration in any semester or term following assignment of RP in Course 799A in which the student expects to use the facilities and resources of the university; also student must be registered in the course when the completed thesis or project is granted final approval.
JMS 799 C. Comprehensive Examination Extension
Registration required of students whose only requirement is completion of the comprehensive examination for the master’s degree. Registration in 799C limited to two semesters.
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For detailed information about San Diego State University's Graduate Programs, view the 2006/2007 Graduate Bulletin
