School of Journalism and Media Studies
San Diego State University, Leadership Starts Here
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Media Entrepreneurship

Piloted in Spring 2014 and funded initially by alumni donations, the media agency functions as a student-run media firm while teaching students to create their own media companies. Named the Arrow Media Group by its founding members, the agency serves a diverse portfolio of clients and executes on client needs in the areas of public relations, advertising, integrated marketing, and digital/social media. Spring 2014 clients included:

  • RAD-LAB, an architectural group spearheading the Quartyard project in the East Village of San Diego
  • Cedros Avenue in Solana Beach, featuring many fine art galleries, shops, and eateries
  • The Agency, a creative group in San Diego
  • Professional Certificate in the Business of Craft Beer in the SDSU College of Extended Studies
  • SDSU Children’s Center
  • SDSU X-Team, finalists in the $10 million Qualcomm Tricorder XPRIZE competition for creating a futuristic device that may revolutionize healthcare.

Two of these student-run campaigns—- Cedros Avenue in Solana Beach and SDSU Children’s Center—- won Edward L. Bernays Awards from the San Diego/Imperial Counties chapter of the Public Relations Society of America.