John M. Eger

Mr. Eger is the Lionel Van Deerlin Endowed Chair of Communication and Public Policy in the School of Journalism & Media Studies at San Diego State University. He worked as a senior vice president for CBS, served as an adviser to Presidents Nixon and Ford, was director of the White House Office of Telecommunications Policy, and was legal adviser to the Federal Communications Commission.

Selected publications

Can China let "a thousand flowers bloom" again? Government Technology Magazine, August 1, 2006.

Challenges facing the new China (with co-author Joyce M. Gattas,). The San Diego Union-Tribune, June 15, 2006.

China and the innovation economy. Government Technology Magazine, June 14, 2006.

Smart communities, universities, and globalization: Educating the workforce for tomorrow's economy. Metropolitan Universities Journal, March 2006.

Globalization: A new urgency for building digital communities. Digital Communities Enewsletter. December 21, 2005.

The early beginning of a new world communications order. Government Technology Magazine, December 19, 2005.

Will the U.S. go to U.N. meeting of the Information Society empty handed? Government Technology Magazine, November 12, 2005.

China tightens rules for news on the net. San Diego Daily Transcript, Thursday, October 13, 2005.

China plays its latest IT hand: Freedom of speech is forbidden. Government Technology Magazine, October 6. 2005.

American cities in the global knowledge economy: The role of broadband. Public CIO Magazine, May 19, 2005.

Meeting the challenge of globalization. Government Technology Magazine, April 25, 2005.

E-government and the smart community. International Government Navigator Newsletter, Government Technology Magazine, May 2003.

Silk road or Great Wall? The T Sector Magazine, February 2002.

Media localism in a global economy. San Diego Daily Transcript, October 2, 2001.

Athens in the Information Age: How will smart communities change the way we live? Intermedia, International Institute of Communications, London, July 2001.

A foreign policy initiative for San Diego. San Diego Daily Transcript, May 21, 2001.

Cyberspace can improve our living space. Civic.com, July 3, 2000.

Le smart community: le città del futuro. Fondazione IBM Italia Focus IF, Mostre Musei & Mediateche, Spettacolo Nuove Forme D’Arte & Technologia, ed Cittá Ambiente & Territorio - Turismo, anno VII, numero 2, 1999.

Proposal for the creation of the World Forum on Communications. Hoso-Bunka Foundation Inc., Highlights of the Discussion, Fifth Meeting of Foundations and Institutions, The Future of World Communications and World Community, Kuala Lumpur, September 1999.

Border cities need to dial up common zone for tele-links. TheSan Diego Union-Tribune, July 12, 1998.

Urban Planning: Smart Communities, (with co-author Philip Garcia). Cultural Ecology, The Changing Dynamics of Communications, Global Report Series, International Institute of Communications, London, 1997.

Selected invited addresses and presentations

Building smart and creative communities. Before the Board of Executive Directors of the InterAmerican Development Bank, June 31, 2006.

Smart communities, universities, and globalization: Educating the workforce for tomorrow’s economy. Keynote address, the Coalition for Urban and Metropolitan Universities, Los Angeles, California, October 3, 2005.

Nurturing the creative community. Keynote address, Creative Asia Conference , co-hosted by the Hong Kong Home Affairs Bureau and the Hong Kong Arts Development Council, November 14, 2004.

The smart and creative community. Opening address, Governors Task Force on Information Society, Gifu prefecture, Gifu, Japan, July 23, 2004.

E-government and the smart community. Opening keynote address, the First Middle East Conference on E-Government, sponsored by the Municipality of Muscat, Oman; the World Bank; and the Arab Urban Development Institute, Riyadh, Saudi Arabia, May 10, 2003.

Cities of the future: The role of smart communities. Before the International Symposium on Future Cities, at the invitation of the Royal Kingdom of Saudi Arabia and the Arab Urban Development Institute, Riyadh, Saudi Arabia, November 11, 2001.

An urgent need for world communications development. Before the International Institute of Communications Annual Conference on Governance in the Digital Age, Special Plenary Session. “Closing the Digital Divide,” Singapore, October 4, 2001.

Defining a smart community. Lecture presented to the University of Ottawa Center on Governance, University of Ottawa Alumni Auditorium, December 5, 2000.

An alliance for world communications: A commitment to world community. Before the meeting of Japanese Foundations, Hoso-Bunka Foundation, Foundation for Multimedia Communications, International Communications Foundation, and Telecommunications Advancement Foundation, Kuala Lumpur, Malaysia, September 6, 1999.

San Diego-Baja: The rise of the region-state – The role of telecommunications. Before the U.S.- Mexico Border Summit with the San Diego County Board of Supervisors, Imperial County Board of Supervisors, and officials from Mexican border cities, October 21, 1998.

Cyberplace: Building the smart communities of tomorrow. Keynote address to the International Telecommunications Union Annual Meeting, Asia 97 Telecom, World Trade Center, Singapore, June 9-14, 1997.

Barbara Mueller, Ph.D.

Dr. Mueller is a professor in the School of Journalism & Media Studies. She holds a Ph.D. in communications from the University of Washington. The Journal of Advertising has ranked her as one of the top three contributors to international advertising research globally based on total number of publications in major advertising, marketing and international business journals.

Selected publications

Ethics and beyond: Corporate responsibility and doing business in the global marketplace. Freiberger Beitrage: A forum for general and intercultural business communication – The role of communication in business transactions and relationships, Volume 3, Lang Publishing, 2007.

Advertising to the bottom of the pyramid: Communicating with consumers in developing markets. Freiberger Beitrage: A forum for general and intercultural business communication – The influence of culture in the world of business, Volume 4, Lang Publishing, 2007.

The role of product involvement in advertising message perception and believeability, International advertising and communication: New insights and empirical findings, Gabler Verlag/Deutscher Universitatsverlag, pp. 3-23, 2006.

The GLOBE study – A new typology of cultural values and cultural practices for marketing and advertising (with co-authors Ralf Terlutter and Sandra Diehl). In International advertising and communication: New insights and empirical findings, Gabler Verlag/Deutscher Universitatsverlag, pp. 419-438, 2006.

The influence of culture on responses to assertiveness in advertising messages (with co-authors Ralf Terlutter and Sandra Diehl). Proceedings of the 4 th International Conference on Research in Advertising, Saarland University, Saarbruecken, Germany, pp. 183 – 192, 2005.

Puffery vs. product claims: What do consumers perceive? What do consumers believe? Proceedings of the 4 th International Conference on Research in Advertising, Saarland University, Saarbruecken, Germany, pp. 14-26, 2005.

Dynamics of international advertising: Theoretical and practical perspectives. Lang Publishing, 2004.

Advertising and societies: Global issues , (with co-author Katherine Toland Frith). Lang Publishing, 2003.

Selected presentations

A cross-cultural examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising (with co-authors Sandra Diehl and Ralf Terlutter). Presented at the 5 th annual International Conference on Research in Advertising, Bath, England, July 2006.

Mixed messages: Selling food and body images to kids in the U.S. and abroad (with co-authors K. Tim Wulfemeyer, Ralf Terlutter, and Sandra Diehl). Presented at the 5 th annual International Conference on Research in Advertising, Bath, England, July 2006.

Childhood obesity and the marketing of food to kids: A cross-cultural comparison of nutritional messages in television advertisements (with co-authors K. Tim Wulfemeyer, Ralf Terlutter, and Sandra Diehl). Presented at the American Academy of Advertising Conference, Reno, Nevada, April 2006.

Puffery vs. product claims: What do consumers perceive? What do consumers believe? Presented at the 4 th annual International Conference on Research in Advertising, Saarland University, Saarbruecken, Germany, June 2005.

The influence of culture on responses to assertiveness in advertising messages (with co-authors Ralf Terlutter and Sandra Diehl). Presented at the 4 th annual International Conference on Research in Advertising, Saarland University, Saarbruecken, Germany, June 2005.

Bey-Ling Sha, Ph.D.

Dr. Sha is an assistant professor in the School of Journalism & Media Studies. She holds a Ph.D. in mass communication studies from the University of Maryland at College Park. Previously, she taught at the University of Maryland, the American University of Paris, and the Institute for Experiential Learning in Washington, D.C. She joined the faculty at San Diego State University in 2004.

Selected publications

Public relations on Taiwan: Evolving with the infrastructure (with co-author Y.H. Huang). In K. Sriramesh (Ed.), Public relations in Asia (pp. 161-185). Thomson Asia Pte Ltd., 2004.

Gender and party politics: Case study of the Democratic Progressive Party in Taiwan. In G. D. Rawnsley & M. Y. Rawnsley (Eds.), Political communications in greater China: The construction and reflection of identity (pp. 124-146). Routledge Curzon, 2003.

Selected presentations

Redefining "requisite variety": Advances in scholarship and directions for future research. Presented at the International Communication Association Conference, Dresden, Germany, June 2006.

Can a public relations firm help a statistical agency? (with co-authors L.V. Collins and Y. Nathan). Presented at Conference of European Statisticians, Voorburg, The Netherlands, September 2000.

Research in international public relations: More easily said than done (with co-author Y.H. Huang). Presented at the International Communication Association Conference, Acapulco, Mexico, June 2000.

Graduate studies in mass communication in the United States. Speech presented to the Department of Mass Communication, Chang Jung Christian University, Kway Jen, Tainan County, Taiwan. Speech presented in Mandarin Chinese, May 1998.

Cross-cultural relationships (with co-author G.P. Aeschelmann). Discussion aired on the Love Training Program, Gala TV (cable), Taiwan, March 1998.

International internal communication in multinational organizations: A benchmark study of organizations in France (data collected in French). Presented at the International Communication Association Conference, Montreal, Quebec, Canada, May 1997.