Professor Bey-Ling Sha, Ph.D., APR
email: bsha@mail.sdsu.edu
office: PSFA 356
phone: (619) 594-0641
office hours: posted each semester
Prior to joining San Diego State University in Fall 2004, Dr. Sha spent three years on the faculty of the University of Maryland at College Park. Previously, she also taught at the American University of Paris and the Institute for Experiential Learning in Washington, D.C.
For five years, Dr. Sha was a public affairs officer for the U.S. Census Bureau. In recent years, she also served as research consultant to Microsoft Corp., Perrier-Vittel, the Urban Institute, the Chesapeake Bay Foundation, and other organizations.
In addition to teaching undergraduate and graduate public relations courses at SDSU, she runs a private consulting practice in public relations research and strategy.
Dr. Sha's primary research program combines theories of mathematical physics with public relations scholarship. Her other research areas include international public relations, activism, cultural identity, gender, and health communication. Her research has been published in Journal of Public Relations Research, Public Relations Review , and Journal of Promotion Management , as well as various book chapters.
She holds a Ph.D. in mass communication from the University of Maryland at College Park and is accredited in public relations by the Universal Accreditation Board. Dr. Sha also serves as the accreditation chair of the San Diego Chapter of the Public Relations Society of America (PRSA), the co-chair of PRSA's National Work, Life, and Gender Committee, and a member of the PRSA Historical Archive Project Task Force.
Courses Regularly Taught