Bey-Ling Sha, Ph.D., APR

email: bsha (at) mail (dot) sdsu (dot) edu
office: PSFA 356
phone: (619) 594-0641
office hours: posted each semester

Bey-Ling Sha, Ph.D., APR, is an award-winning public relations researcher, teacher and practitioner, who is active in professional and community organizations.

Dr. Sha’s primary research program combines theories of mathematical physics with public relations scholarship. Her other research areas include cultural identity, international public relations, activism and gender. Dr. Sha’s scholarly work has been published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Journalism & Mass Communication Quarterly, and Journal of Promotion Management, as well as various book chapters. She has won research honors from every major communication and public relations association.

Prior to becoming a full-time educator, Dr. Sha worked as a public affairs officer for the U.S. Census Bureau, where she helped oversee the execution and evaluation of the promotional campaign for the 2000 census. The census campaign won a 2001 Silver Anvil Award of Excellence from the Public Relations Society of America.

Dr. Sha also has done paid and pro bono consulting work in public relations, with such clients as Microsoft Corp., Perrier-Vittel, Premier Aircraft Sales Inc. and Father Joe’s Villages, among other organizations. The San Diego chapter of the Public Relations Society of America named Dr. Sha its 2007 Professional of the Year. Her pro bono professional work also won the 2010 Outstanding Advocacy Award from the National PTA® and the 2005 President’s Award from the International Listening Association.

For her teaching, Dr. Sha won the 2007 Outstanding Faculty Award from San Diego State University and the 2004 Outstanding Faculty Award from the University of Maryland, College Park.

In the San Diego community, Dr. Sha is active in the Public Relations Society of America, in the Union of Pan-Asian Communities, and in Parent Teacher Associations at the school, school district, county and state levels.

Nationally, Dr. Sha served the Public Relations Society of America as the 2010-2011 chair of the National Committee on Work, Life & Gender. Currently, she chairs the research work group of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations.

She holds a Ph.D. in mass communication from the University of Maryland at College Park. She is accredited in public relations by the Universal Accreditation Board.