The School's curricula reflect the very important themes stated in the Mission Statement. Students are required to take a set of core classes in global communication and technology, ethics and law, and research methods for professional communicators. They also complement their in-class work with internships and service-learning projects in the community.

Programs within the School prepare students for careers in advertising, journalism, public relations, and other media industries, as well as for jobs in a technologically driven workforce landscape whose future media forms cannot be predicted. The School of Journalism & Media Studies also prepares students to enter careers as analysts, producers, and editors of media content in government and private industry, as well as for graduate education in a variety of disciplines and the law.